In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
[00:33] What we mean when we talk about search intent.
[01:04] An example of how our agency websites and content are set up. 
[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
[02:08] Choose keywords that have buy-related words in them such as “discount”. 
[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
[02:35] When you do your keyword research, look for ones with a high CPC.
[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



Mailchimp

ConvertKit

Ubersuggest



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!  TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. </li> <li>[00:33] What we mean when we talk about search intent.</li> <li>[01:04] An example of how our agency websites and content are set up. </li> <li>[01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.</li> <li>[02:08] Choose keywords that have buy-related words in them such as “discount”. </li> <li>[02:21] Use comparison keywords such as Mailchimp versus ConvertKit.</li> <li>[02:35] When you do your keyword research, look for ones with a high CPC.</li> <li>[03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. </li> <li>[03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  </li> <li>[04:10] That’s it for today!</li> <li>[04:11] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://mailchimp.com/">Mailchimp</a> <a href="https://convertkit.com/">ConvertKit</a> <a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a>    Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how...

Why You Need to Optimize Your Content for Search Intent  | Ep. #1483

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c9ce6f2a-b26f-4049-a598-b0d200316333/transcript

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