So let me give a backstory here.

So let me give a backstory here.

So yesterday Neil and I were on the phone and we were just talking about actually I was critiquing Neil's content, right, and so this is no knock on his team, But what I've noticed is that when he sends emails out from his agency, for example, I've noticed that it doesn't sound like him or the content, like when I see content elsewhere or some of the captions that he's writing, it just doesn't sound like him.

So yesterday Neil and I were on the phone and we were just talking about actually I was critiquing Neil's content, right, and so this is no knock on his team, But what I've noticed is that when he sends emails out from his agency, for example, I've noticed that it doesn't sound like him or the content, like when I see content elsewhere or some of the captions that he's writing, it just doesn't sound like him.

And you can feel it from a mile away.

And you can feel it from a mile away.

And intuitively, both Neil and I we know exactly what we do with our content if we had unlimited resources, and what we're really getting back at was we just need to take back control of our content, right, And because when you have control of your content, you're able to people can tell when you're putting most of your effort into it, and it performs a lot better when it's very clear that it's you.

And intuitively, both Neil and I we know exactly what we do with our content if we had unlimited resources, and what we're really getting back at was we just need to take back control of our content, right, And because when you have control of your content, you're able to people can tell when you're putting most of your effort into it, and it performs a lot better when it's very clear that it's you.

And we're going to elaborate on what we mean.

And we're going to elaborate on what we mean.

Yeah, and Eric spawn and he's not trying to diss me or anything like that. He's spot on. And we were going over this because both Eric and I travel a lot and we speak at tons of events, and I was just like, huh, my team said this to me. Eric agrees. Eric's in a similar camp. We travel so much. If we actually spent the time producing content, we would reach so many more people in a more efficial manner. Now, it doesn't mean that you shouldn't travel, you shouldn't do in person events, but we're like, wait, what was if we cut back twenty percent on traveling and put that energy into content, you know, it would create a better balance, and we think there would be a much higher ROI And here's the issue with your team creating content versus you creating your own content, especially if you're trying to build up your own brander or a corporate brand. Here is the quality of the content is just different. And I'm not saying that people can't do a good job. It's the authenticity that content has when it comes from yourself is very different when it comes from someone else who've created it for you, yep, one hundred percent. I mean also, the more you delegate, the further you get from it. And so what I'm noticing is like some of the stuff I've really delegated out. It's kind of become a free for all, right, and it comes down to the process again. But sometimes having more oversight over to content process and not letting go of your own marketing completely, that's important.

Yeah, and Eric spawn and he's not trying to diss me or anything like that. He's spot on. And we were going over this because both Eric and I travel a lot and we speak at tons of events, and I was just like, huh, my team said this to me. Eric agrees. Eric's in a similar camp. We travel so much. If we actually spent the time producing content, we would reach so many more people in a more efficial manner. Now, it doesn't mean that you shouldn't travel, you shouldn't do in person events, but we're like, wait, what was if we cut back twenty percent on traveling and put that energy into content, you know, it would create a better balance, and we think there would be a much higher ROI And here's the issue with your team creating content versus you creating your own content, especially if you're trying to build up your own brander or a corporate brand. Here is the quality of the content is just different. And I'm not saying that people can't do a good job. It's the authenticity that content has when it comes from yourself is very different when it comes from someone else who've created it for you, yep, one hundred percent. I mean also, the more you delegate, the further you get from it. And so what I'm noticing is like some of the stuff I've really delegated out. It's kind of become a free for all, right, and it comes down to the process again. But sometimes having more oversight over to content process and not letting go of your own marketing completely, that's important.

So let me give you an example here.

So let me give you an example here.

So a couple weeks ago, Neil and I we recorded in person for the first time in like three four years or so, and the content we put out we had a blast doing it, by the way too, Yeah, it was really fun, but it was also chilled. Like that is the level where Neil and I were just being ourselves, right, We're not like, you should do this, it should be like this, and it feels like we're like forcing something down your throat, right, And so what I'm saying is when we did it live like that without much effort, I think four or five of the videos just popped off versus my normal ig reels.

So a couple weeks ago, Neil and I we recorded in person for the first time in like three four years or so, and the content we put out we had a blast doing it, by the way too, Yeah, it was really fun, but it was also chilled. Like that is the level where Neil and I were just being ourselves, right, We're not like, you should do this, it should be like this, and it feels like we're like forcing something down your throat, right, And so what I'm saying is when we did it live like that without much effort, I think four or five of the videos just popped off versus my normal ig reels.

And we had that one Mister Beast video.

And we had that one Mister Beast video.

I think it's at one point four million views now on YouTube and still two hundred and twenty thousand or so on Instagram and like seventy eighty thousand for shorts.

I think it's at one point four million views now on YouTube and still two hundred and twenty thousand or so on Instagram and like seventy eighty thousand for shorts.

So and that was not the only one. We had.

So and that was not the only one. We had.

Some other ones that performed ten x better than my other reels, right, And my point of saying this all is that when we took more control, we took back control and we just had editors find the best points and we didn't have this weird like hodgepodge of contractors. I'm really talking about myself right now. It just performs way better. And I've had to recently let go of some contractors that it was just too hard to work with them. Unfortunately I didn't fit within their process, and it was like, man, there's a reason why our authentic stuff performs a lot better. One we feel natural. Two, because we feel natural, we can tell good stories. And three when we have pretty decent editors that can find the right points, it just works. We're also finding too that if you're not having fun, the content just isn't the same quality. And here's what I mean by this. I used to go to the studio to record my long form YouTube videos and my team would just provide scripts and I would crank out sixteen ish at a time, and it wasn't fun. It was miserable for me, and I was just reading from a teleprompter, even though I knew those topics and I would add lib quite a bit. You know, there's some billet points when I was reading the teleprompter.

Some other ones that performed ten x better than my other reels, right, And my point of saying this all is that when we took more control, we took back control and we just had editors find the best points and we didn't have this weird like hodgepodge of contractors. I'm really talking about myself right now. It just performs way better. And I've had to recently let go of some contractors that it was just too hard to work with them. Unfortunately I didn't fit within their process, and it was like, man, there's a reason why our authentic stuff performs a lot better. One we feel natural. Two, because we feel natural, we can tell good stories. And three when we have pretty decent editors that can find the right points, it just works. We're also finding too that if you're not having fun, the content just isn't the same quality. And here's what I mean by this. I used to go to the studio to record my long form YouTube videos and my team would just provide scripts and I would crank out sixteen ish at a time, and it wasn't fun. It was miserable for me, and I was just reading from a teleprompter, even though I knew those topics and I would add lib quite a bit. You know, there's some billet points when I was reading the teleprompter.

The rest was just ad lib.

The rest was just ad lib.

But I wasn't having fun, And when I wasn't enjoying the content, I didn't want to produce more of it. So it's not just taking it back. But if you're not creating content you're truly passionate about, you're not enjoying doing it, change it up, because when you do have fun, it shows in the content, and it's just so much better.

But I wasn't having fun, And when I wasn't enjoying the content, I didn't want to produce more of it. So it's not just taking it back. But if you're not creating content you're truly passionate about, you're not enjoying doing it, change it up, because when you do have fun, it shows in the content, and it's just so much better.

Even with this podcast, believe it.

Even with this podcast, believe it.

Or not, Eric and I have been doing this for how many years now?

Or not, Eric and I have been doing this for how many years now?

Five years to seven?

Five years to seven?

Yeah, Oh wow, that's a long time. That means I've known you well over ten years.

Yeah, Oh wow, that's a long time. That means I've known you well over ten years.

Yeah.

Yeah.

And when we were doing the podcast, there was years in between that we were just cranking them out and not really thinking about it, and it was mundane. But now we're having fun, we're picking new fresh topics, we're energized again, we're going longer, we're going shorter on some of them. We're doing really long reaction videos once a week. But we're just doing the podcast not to create content, not to generate sales, not to generate ad revenue. We're just talking about stuff him and I want to talk about and having a blast doing it, and we don't care about the rest. But that's funny enough, and the results to be better because we're truly enjoying what we're doing at this moment. It comes to our content creation, and it's coming across when we're creating that content as well.

And when we were doing the podcast, there was years in between that we were just cranking them out and not really thinking about it, and it was mundane. But now we're having fun, we're picking new fresh topics, we're energized again, we're going longer, we're going shorter on some of them. We're doing really long reaction videos once a week. But we're just doing the podcast not to create content, not to generate sales, not to generate ad revenue. We're just talking about stuff him and I want to talk about and having a blast doing it, and we don't care about the rest. But that's funny enough, and the results to be better because we're truly enjoying what we're doing at this moment. It comes to our content creation, and it's coming across when we're creating that content as well.

You know, I think we're going to see more people doing it.

You know, I think we're going to see more people doing it.

I was actually watching a video with Leila Hormoses, so Layla was talking about how the same thing as us, right, like when we're out there, when we're teaching, we're getting a script or whatever, it feels like it's work right versus like if you and I are hanging out, that's the most natural. This is probably a level up beyond that where it's like it's a little more like.

I was actually watching a video with Leila Hormoses, so Layla was talking about how the same thing as us, right, like when we're out there, when we're teaching, we're getting a script or whatever, it feels like it's work right versus like if you and I are hanging out, that's the most natural. This is probably a level up beyond that where it's like it's a little more like.

It's a combo. Both it's a combo, but it's still fun.

It's a combo. Both it's a combo, but it's still fun.

Right. But if you had us like reading off remember when, so when Neil and I were here's a good example. So Neil had the he recorded a course for someone and he had me come in. So I came in for the day and we were both reading off a teleprompter for the entire day. Like, I think everyone was very professional. It was great and all that, but at the end of the day, I could tell for Neil it wasn't natural, nor was it natural for me, and it didn't feel like I created something of my own. So let me end it with this and I'll pass it back to UNI if you have anything else. When I say take back control of your content, that could be on the strategic side, But strategic side also means how are you doing your marketing in general? So for us, it's like we're doing more programmatic SEO. Right, I'm taking a hard look at how we're doing our email marketing as well. I'm taking a hard look at how we're going about with if we're going to be boosting like our email list or whatever, how we're gonna be driving more traffic the ads that we're running. So I'm looking at things a little more versus being completely hands off. So I'm on the micromanaged scale. I might be a little more on the micromanaged side, but really not that much. I'm just looking at things a little more. And that's what I encourage you all to do. Don't try to abdicate your marketing completely. Because whenever we've done that in the past. It hasn't worked out because that's both of our strains. So yep, totally, So try taking back your content. Stop focusing on chat, GBT and BARD and oh they can help you create content faster. Sure you can use them for some efficiencies, but create content that you want to create yourself and you don't want to use chat, gptr A because if you want to create it and not use those tools, that means you're truly enjoying it and it should come across in your content.

Right. But if you had us like reading off remember when, so when Neil and I were here's a good example. So Neil had the he recorded a course for someone and he had me come in. So I came in for the day and we were both reading off a teleprompter for the entire day. Like, I think everyone was very professional. It was great and all that, but at the end of the day, I could tell for Neil it wasn't natural, nor was it natural for me, and it didn't feel like I created something of my own. So let me end it with this and I'll pass it back to UNI if you have anything else. When I say take back control of your content, that could be on the strategic side, But strategic side also means how are you doing your marketing in general? So for us, it's like we're doing more programmatic SEO. Right, I'm taking a hard look at how we're doing our email marketing as well. I'm taking a hard look at how we're going about with if we're going to be boosting like our email list or whatever, how we're gonna be driving more traffic the ads that we're running. So I'm looking at things a little more versus being completely hands off. So I'm on the micromanaged scale. I might be a little more on the micromanaged side, but really not that much. I'm just looking at things a little more. And that's what I encourage you all to do. Don't try to abdicate your marketing completely. Because whenever we've done that in the past. It hasn't worked out because that's both of our strains. So yep, totally, So try taking back your content. Stop focusing on chat, GBT and BARD and oh they can help you create content faster. Sure you can use them for some efficiencies, but create content that you want to create yourself and you don't want to use chat, gptr A because if you want to create it and not use those tools, that means you're truly enjoying it and it should come across in your content.

All right, So that is it for today. Please don't forget two rate reviews.

All right, So that is it for today. Please don't forget two rate reviews.

Subscribe to this pod five stars please it helps us and you can go apply for the live event that's coming up, Leveling up dot Com slash Founders happening Beverly Hills August seven to the ninth, So it's coming up really fast. And yeah, we're gonna be talking about AI, gonna be talking about content, gonna be talking about M and A stuff.

Subscribe to this pod five stars please it helps us and you can go apply for the live event that's coming up, Leveling up dot Com slash Founders happening Beverly Hills August seven to the ninth, So it's coming up really fast. And yeah, we're gonna be talking about AI, gonna be talking about content, gonna be talking about M and A stuff.

It's gonna be fun and there's gonna be great people. So goodbye,

It's gonna be fun and there's gonna be great people. So goodbye,