All right, so we're going to talk about why you don't have an audience, and we're going to give you the tips that you that you should do if you want an audience, because it's helpful to have the reach, because the reach is what helps you get the business that you desire at the end of the day.

All right, so we're going to talk about why you don't have an audience, and we're going to give you the tips that you that you should do if you want an audience, because it's helpful to have the reach, because the reach is what helps you get the business that you desire at the end of the day.

The big issue with people who don't have an audience is if you look at the content that you're posting, it's going to be content that's similar to your competition. It's going to be content to what's similar out there on the web. And that's working for other people. But here's the issue with that. People have already seen it from other accounts that have a lot of followers, so when they look at the content you're posting, it's just regurgitated information or similar types of content. The way you build an audience is you do something unique, new, fresh that they haven't seen before. This is not content you can create from chat, GPT. This is content that you're going to have to go out there and create something that's brand new, fresh, and never been talked about before. That is the biggest key to creating an audience. It really does start with the content. Yes, promotion is important. But the big mistake that people are making is they're creating content that they think is amazing, but it's just the same regurgitated information that everyone else is talking about. You're not standing out. You're not giving a reason for people to follow, You're not giving a reason for the albums to push and promote you.

The big issue with people who don't have an audience is if you look at the content that you're posting, it's going to be content that's similar to your competition. It's going to be content to what's similar out there on the web. And that's working for other people. But here's the issue with that. People have already seen it from other accounts that have a lot of followers, so when they look at the content you're posting, it's just regurgitated information or similar types of content. The way you build an audience is you do something unique, new, fresh that they haven't seen before. This is not content you can create from chat, GPT. This is content that you're going to have to go out there and create something that's brand new, fresh, and never been talked about before. That is the biggest key to creating an audience. It really does start with the content. Yes, promotion is important. But the big mistake that people are making is they're creating content that they think is amazing, but it's just the same regurgitated information that everyone else is talking about. You're not standing out. You're not giving a reason for people to follow, You're not giving a reason for the albums to push and promote you.

You know what's interesting. So, Neil, I don't know if you've seen this, but there is there's a gal. I forgot where her name is, but she she's a very normal person, but she does a podcast where she's very abnormal. So she does like a podcast interview with Drake like Under the Covers or like.

You know what's interesting. So, Neil, I don't know if you've seen this, but there is there's a gal. I forgot where her name is, but she she's a very normal person, but she does a podcast where she's very abnormal. So she does like a podcast interview with Drake like Under the Covers or like.

With Mark Cubans. I still love that you showed it to me. Yeah, and she well, she did an interview with Mark Cuban.

With Mark Cubans. I still love that you showed it to me. Yeah, and she well, she did an interview with Mark Cuban.

It was just like really weird. It's like, so can you give me like a billion dollars or something? And she acts really weird. Right, But that that is a unique angle that helped her get the reach that that she that she wanted. And in the last episode we talked about Sam Zuleik, It's like, Okay, that's what's unique to him, right, And so you know, even for it for this podcast, what's unique is that Neil and I are both not just more marketers, but we're both operators as well, and we can share those experiences. And we travel the world a lot too to speak at different conferences, and we like to share those experiences. So one is be unique, obviously, right, But two understand that building an audience, you're usually not going to hit lightning in a bottle. We have a mutual friend. He sold his company for a lot of money, hundreds of millions, and he started making YouTube shorts.

It was just like really weird. It's like, so can you give me like a billion dollars or something? And she acts really weird. Right, But that that is a unique angle that helped her get the reach that that she that she wanted. And in the last episode we talked about Sam Zuleik, It's like, Okay, that's what's unique to him, right, And so you know, even for it for this podcast, what's unique is that Neil and I are both not just more marketers, but we're both operators as well, and we can share those experiences. And we travel the world a lot too to speak at different conferences, and we like to share those experiences. So one is be unique, obviously, right, But two understand that building an audience, you're usually not going to hit lightning in a bottle. We have a mutual friend. He sold his company for a lot of money, hundreds of millions, and he started making YouTube shorts.

And the shorts they were really high quality.

And the shorts they were really high quality.

He was telling a story in every single one, and they just were not getting anything for the first I don't know, I'd say eight months, nine ten months or so, and he's probably spending like, you know, a good chunk of money each month on the editing, and he was getting like one hundred views per video, two hundred views per video, and that's like nothing for shorts, right.

He was telling a story in every single one, and they just were not getting anything for the first I don't know, I'd say eight months, nine ten months or so, and he's probably spending like, you know, a good chunk of money each month on the editing, and he was getting like one hundred views per video, two hundred views per video, and that's like nothing for shorts, right.

But then like eight nine ten months.

But then like eight nine ten months.

Later, you see a video two million views, eleven million views, four million views. It's like sometimes it takes not sometimes most of the time, I should say, it takes time to get out of that samdbox, which we've talked about right. And then also you have to be very consistent. So he's posting every single day, right. If you want to get out a sandbox, if you want to be grow on these channels, you have to become an employee of these channels. And that means you know that you have to look like you're not only consistent every single day, but you're consistently talking about some like the same thing. You can't keep talking about different things because the algorithm is not going to know to what box to put you in.

Later, you see a video two million views, eleven million views, four million views. It's like sometimes it takes not sometimes most of the time, I should say, it takes time to get out of that samdbox, which we've talked about right. And then also you have to be very consistent. So he's posting every single day, right. If you want to get out a sandbox, if you want to be grow on these channels, you have to become an employee of these channels. And that means you know that you have to look like you're not only consistent every single day, but you're consistently talking about some like the same thing. You can't keep talking about different things because the algorithm is not going to know to what box to put you in.

What Eric's talking about is you need to be an expert on that subject. They don't want you to be like the Wikipedia of content creation where you talk about everything. They want you to focus on one vertical. Doesn't have to be a niche, but a vertical and only create content around that topic, ex. Makeup or beauty or marketing. And then you also have to be willing to try new things. There's no formula that going viral. A lot of it is luck and it's a big hit or miss. But if you don't keep trying new things and you don't keep experimenting, it's not going to do well. And you also need to try to be as unique as possible, for example, as recruiting this podcast. I posted something a few hours ago about my chat GPT experience and how we create a thousand articles and found one hundred and eighty six of them are duplicate. I then went into details on what is considered duplicate, how I found out if it was duplicate or plagiarized content, and then I talked about what you should do to do well if you want to use chat GPT to create content. But I was coming up with data and insights talking about chat GPT isn't unique. Everyone's already knows about it. It's one of the most popular websites in the world. But talking about it from a different angle, like, hey, you can't just rely on it to create content or else you're going to have a lot of issues. That kind of stuff stands out and it starts getting traction. You got to be unique somehow, and you got to test a lot of stuff to figure out what's hitting and what's working, versus just being like, Okay, be unique and I'm going to just do this one type of thing. Well, you may love it, but if everyone else doesn't, it doesn't matter.

What Eric's talking about is you need to be an expert on that subject. They don't want you to be like the Wikipedia of content creation where you talk about everything. They want you to focus on one vertical. Doesn't have to be a niche, but a vertical and only create content around that topic, ex. Makeup or beauty or marketing. And then you also have to be willing to try new things. There's no formula that going viral. A lot of it is luck and it's a big hit or miss. But if you don't keep trying new things and you don't keep experimenting, it's not going to do well. And you also need to try to be as unique as possible, for example, as recruiting this podcast. I posted something a few hours ago about my chat GPT experience and how we create a thousand articles and found one hundred and eighty six of them are duplicate. I then went into details on what is considered duplicate, how I found out if it was duplicate or plagiarized content, and then I talked about what you should do to do well if you want to use chat GPT to create content. But I was coming up with data and insights talking about chat GPT isn't unique. Everyone's already knows about it. It's one of the most popular websites in the world. But talking about it from a different angle, like, hey, you can't just rely on it to create content or else you're going to have a lot of issues. That kind of stuff stands out and it starts getting traction. You got to be unique somehow, and you got to test a lot of stuff to figure out what's hitting and what's working, versus just being like, Okay, be unique and I'm going to just do this one type of thing. Well, you may love it, but if everyone else doesn't, it doesn't matter.

You know.

You know.

Sometimes let's say you're starting out.

Sometimes let's say you're starting out.

Let's say you're eighteen years old and you're watching this right now or listening to this, and you're like, Okay, well I don't have much experience right now. Well what you can do is you can share your journey and that is something that's unique to you. And then as you start to get better, and as you start to pick up more experience, then you can start to share those learnings and you can start to make more how to videos.

Let's say you're eighteen years old and you're watching this right now or listening to this, and you're like, Okay, well I don't have much experience right now. Well what you can do is you can share your journey and that is something that's unique to you. And then as you start to get better, and as you start to pick up more experience, then you can start to share those learnings and you can start to make more how to videos.

That's how you can get going. But like I think, you know, most people.

That's how you can get going. But like I think, you know, most people.

Want to absolve themselves of the responsibility of being excellent, so they say they make these excuses around, oh I just don't have enough time I don't have enough experience, blah blah blah. But everyone started from that. Nobody really had a lot of experience going into this stuff. Some people had more work experience maybe, But you know, that's an example of how you can start to document first before you start to focus on creating.

Want to absolve themselves of the responsibility of being excellent, so they say they make these excuses around, oh I just don't have enough time I don't have enough experience, blah blah blah. But everyone started from that. Nobody really had a lot of experience going into this stuff. Some people had more work experience maybe, But you know, that's an example of how you can start to document first before you start to focus on creating.

Yep. So quote that's it for this episode. Make sure you rate review the episode, give us five stars, we really appreciate it, and see you tomorrow.

Yep. So quote that's it for this episode. Make sure you rate review the episode, give us five stars, we really appreciate it, and see you tomorrow.