In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why We Spent $46,452 on Marketing School
[00:42] Eric and Neil enjoy doing this podcast.
[01:15] They struggled with quality and methods at first, but eventually found their stride.
[01:21] Now, they spend money on intro and outro music, editing, studio time, etc.
[01:40] Ads and hosting are another expense.
[02:05] Neil doesn’t like spending money if he doesn’t have to.
[02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.
[03:22] Neil does the podcast because he believes in the “rule of seven”.
[03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.
[04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.
[05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.
[05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.
[05:50] Conservatively, they could be making $200,000/year off the podcast alone.
[06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.
[06:50] They are playing the long game.
[07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.
[07:50] That’s it for today!
[07:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Why We Spent $46,452 on Marketing School
</li> <li>[00:42] Eric and Neil enjoy doing this podcast.</li> <li>[01:15] They struggled with quality and methods at first, but eventually found their stride.</li> <li>[01:21] Now, they spend money on intro and outro music, editing, studio time, etc.</li> <li>[01:40] Ads and hosting are another expense.</li> <li>[02:05] Neil doesn’t like spending money if he doesn’t have to.</li> <li>[02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.</li> <li>[03:22] Neil does the podcast because he believes in the “rule of seven”.</li> <li>[03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.</li> <li>[04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.</li> <li>[05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.</li> <li>[05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.</li> <li>[05:50] Conservatively, they could be making $200,000/year off the podcast alone.</li> <li>[06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.</li> <li>[06:50] They are playing the long game.</li> <li>[07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.</li> <li>[07:50] That’s it for today!</li> <li>[07:53] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Why We Spent $46,452 on Marketing School...

Why We Spent $46,452 on Marketing School | Ep. #697

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/0d7861a8-f134-43dc-9eb0-b0d200614e2f/transcript

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