In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.
[00:26] How Apple’s privacy changes have slashed ad ROI across platforms.
[00:59] The impact it will have when Google follows in Apple’s footsteps.
[02:05] How App Tracking Transparency helped Apple boost its own ad business.
[02:58] Why you win if you have first-party data.
[03:05] Why you need to be prepared and take an omnichannel approach to marketing.
[03:25] The importance of building an audience and a loyal community.
[04:03] Why you can’t rely solely on Meta or Google for digital marketing. 
[04:16] That’s it for today! Don’t forget to rate, review and subscribe!
[04:25] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:
 ‘Google follows in Apple’s footsteps, to let users stop ad tracking on Android’
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro



Leave Some Feedback:




What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.





Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today.TIME-STAMPED SHOW NOTES:<ul>
<li>[00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future.</li>
<li>[00:26] How Apple’s privacy changes have slashed ad ROI across platforms.</li>
<li>[00:59] The impact it will have when Google follows in Apple’s footsteps.</li>
<li>[02:05] How App Tracking Transparency helped Apple boost its own ad business.</li>
<li>[02:58] Why you win if you have first-party data.</li>
<li>[03:05] Why you need to be prepared and take an omnichannel approach to marketing.</li>
<li>[03:25] The importance of building an audience and a loyal community.</li>
<li>[04:03] Why you can’t rely solely on Meta or Google for digital marketing. </li>
<li>[04:16] That’s it for today! Don’t forget to rate, review and subscribe!</li>
<li>[04:25] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li>
</ul>Links Mentioned in Today’s Episode:<ul>
<li><a href="https://www.livemint.com/companies/news/google-follows-in-apple-s-footsteps-to-let-users-stop-ad-tracking-on-android-11622810186532.html"> ‘Google follows in Apple’s footsteps, to let users stop ad tracking on Android’</a></li>
<li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li>
</ul> Leave Some Feedback:  <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul>  Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some...

Why Some Ad Platforms Will Struggle in The Future #2293

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