In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why MoviePass Failed as a Business.
• [00:30] What was MoviePass? Do you remember it?
• [01:08] What we can learn from their business model.
• [02:41] Going for sustainability over initially undercutting competition.
• [03:01] The example of WeWork and high costs against income .
• [04:01] Reliable operators as the foundation of successful business.
• [04:40] That’s it for today!
• [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• MoviePass
• Crunchbase
• Helios
• WeWork
• Uber
• Lyft
• Blockbuster
• Netflix

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• Twitter @ericosiu

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