In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Why We Think Luminary is Failing.
[00:30] Who is Luminary, what is their business model, and why did their launch fail?
[01:34] The importance of understanding consumer behavior before starting a business.
[02:06] Why knowing your industry is key for launching a new business.
[03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
[04:23] The pivot that Luminary needs to save their business.
[04:59] Key lesson from this episode: give away everything fro free to build your audience.
[05:51] That’s it for today!
[06:02] To stay updated with events and learn more about our mastermind, go to the  Marketing School site for more information.

Links Mentioned in Today’s Episode:
Luminary
Netflix
Disney+
Apple TV+
Joe Rogan Podcast
New York Times

Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business. TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: Why We Think Luminary is Failing.</li> <li>[00:30] Who is Luminary, what is their business model, and why did their launch fail?</li> <li>[01:34] The importance of understanding consumer behavior before starting a business.</li> <li>[02:06] Why knowing your industry is key for launching a new business.</li> <li>[03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.</li> <li>[04:23] The pivot that Luminary needs to save their business.</li> <li>[04:59] Key lesson from this episode: give away everything fro free to build your audience.</li> <li>[05:51] That’s it for today!</li> <li>[06:02] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/growth-accelerator-mastermind"> Marketing School</a> site for more information.</li> </ul> Links Mentioned in Today’s Episode: <ul> <li><a href="https://luminarypodcasts.com/">Luminary</a></li> <li><a href="https://www.netflix.com/">Netflix</a></li> <li><a href="https://www.disneyplus.com/">Disney+</a></li> <li><a href="https://www.apple.com/apple-tv-plus/">Apple TV+</a></li> <li><a href="http://podcasts.joerogan.net/">Joe Rogan Podcast</a></li> <li><a href="https://www.nytimes.com/">New York Times</a></li> </ul> Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> </ul> <ul> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:  <ul> <li><a href="http://neilpatel.com">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you...

Why Luminary Is Failing | Ep. #1252

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6e933036-90d2-4ca4-9b69-b0d200403ddd/transcript

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