In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them. Time Stamped Show Notes: 
00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building?
00:44 – Big companies like Google and Amazon make hundreds of millions of links
00:50 – The over-optimization cup 
01:01 – Once it overflows, you’ll get hit with penalties and adjustments
01:08 – A new site or brand has a smaller margin of error
02:06 – One of hardest indicators to manipulate is brand craze 
02:10 – This is when more and more people are searching for your brand
02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you
02:38 – Google just penalizes a big brand for shady link building
03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result
03:08 – Google now does not penalize big brands as easily
03:23 – A lot of industries are using shady link tactics
03:58 – Google has adapted different algorithms to determine if a brand should be penalized
04:30 – Google now tries to showcase the best sites first
04:27 – Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result
05:08 – Hearst Media started BestProducts
05:24 – The total number of visits skyrocketed in just a few months
06:05 – SEO out-playing still happens
06:29 – If you’re creating too much possibility by doing something wrong, it will look bad
06:46 – Shady tactics still work but is NOT recommended
07:00 – Top keywords from SEMrush
07:31 – That’s it for today’s episode! 3 Key Points: 
People tend to use a different search engines when they don’t see the brands that they want from the search results.
Shady tactics are still being used today and while they work, they aren’t recommended.
Google now shows the best sites first.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out why it’s still not recommended for you to use them. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Why Do Big Brands Get Away With Spammy Link Building?
</li> <li>00:44 – Big companies like <a href="https://www.google.com/">Google</a> and <a href="https://www.amazon.com/">Amazon</a> make hundreds of millions of links</li> <li>00:50 – The over-optimization cup <ul> <li>01:01 – Once it overflows, you’ll get hit with penalties and adjustments</li> </ul> </li> <li>01:08 – A new site or brand has a smaller margin of error</li> <li>02:06 – One of hardest indicators to manipulate is brand craze <ul> <li>02:10 – This is when more and more people are searching for your brand</li> <li>02:30 – When Google knows that you’re a big brand, it’s harder for them to remove you</li> <li>02:38 – Google just penalizes a big brand for shady link building</li> <li>03:05 – Google notices that people will turn to other search engines when they don’t see the big brands from the search result</li> <li>03:08 – Google now does not penalize big brands as easily</li> </ul> </li> <li>03:23 – A lot of industries are using shady link tactics</li> <li>03:58 – Google has adapted different algorithms to determine if a brand should be penalized</li> <li>04:30 – Google now tries to showcase the best sites first</li> <li>04:27 – <a href="http://www.viperchill.com/google-control/">Viper Chill’s How 16 Companies Are Dominating the World’s Google Search Result</a>
</li> <li>05:08 – Hearst Media started <a href="http://www.bestproducts.com/">BestProducts</a> <ul> <li>05:24 – The total number of visits skyrocketed in just a few months</li> </ul> </li> <li>06:05 – SEO out-playing still happens</li> <li>06:29 – If you’re creating too much possibility by doing something wrong, it will look bad</li> <li>06:46 – Shady tactics still work but is NOT recommended</li> <li>07:00 – Top keywords from <a href="https://www.semrush.com">SEMrush</a>
</li> <li>07:31 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>People tend to use a different search engines when they don’t see the brands that they want from the search results.</li> <li>Shady tactics are still being used today and while they work, they aren’t recommended.</li> <li>Google now shows the best sites first.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #347, Eric and Neil discuss why big brands get away with spammy link building. Tune in to learn how Google has changed their algorithms, making businesses think twice about using shady link tactics. And even if these tactics work, find out...

Why Do Big Brands Get Away With Spammy Link Building? | Ep. #347

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/fec1fe26-072d-4f17-97c9-b0d20075cf74/transcript

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