In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! 

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
[03:19] Why companies want their advertisements to be measured and profitable when they can.
[04:10] The importance of having a balance in the understanding of brand and performance.
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
[06:13] Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay up to date with our newsletter: https://www.marketingschool.io/newsletter




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured! TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.</li>
<li>
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.</li>
<li>
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.</li>
<li>
[03:19] Why companies want their advertisements to be measured and profitable when they can.</li>
<li>
[04:10] The importance of having a balance in the understanding of brand and performance.</li>
<li>
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?</li>
<li>
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at <a href="https://marketingschool.substack.com/">https://www.marketingschool.io/newsletter</a>!</li>
<li>
[06:13] Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul>
<li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li>
<li>Stay up to date with our newsletter: <a href="https://marketingschool.substack.com/">https://www.marketingschool.io/newsletter</a>
</li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below.</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!

Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d2c0b443-340f-434f-8ab6-b0d1017c1d92/transcript

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