In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs.
• [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid.
• [00:55] The role that status plays in these NFT purchases.
• [01:21] How celebrities can monetize their NFTs.
• [01:51] What endorsements from celebrities tell you about an NFT product.
• [02:36] That’s it for today! 
• [02:38] Don’t forget to rate, review and subscribe!
• [02:42] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

• Bored Ape Yacht Club
• Origin Protocol
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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