In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
[00:45] A site has “x” amount of authority.
[01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
[01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
[02:20] Refer to the Content Reusage Framework.
[02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
[02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
[03:25] Focus on writing better content, which will help your rankings.
[03:45] The majority of your posts will not generate much traffic.
[03:55] 20% of your content will make up 70% of your traffic.
[04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
[04:30] BuzzSumo will also show you what people love.
[05:02] Follow the data.
[05:19] That’s it for today!
[05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





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In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
</li> <li>[00:45] A site has “x” amount of authority.</li> <li>[01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.</li> <li>[01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.</li> <li>[02:20] Refer to the Content Reusage Framework.</li> <li>[02:22] A VC named <a href="http://tomtunguz.com/">Tomasz Tonguz</a> did a study on the value of temporal content vs. evergreen content.</li> <li>[02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.</li> <li>[03:25] Focus on writing better content, which will help your rankings.</li> <li>[03:45] The majority of your posts will not generate much traffic.</li> <li>[03:55] 20% of your content will make up 70% of your traffic.</li> <li>[04:13] Go to <a href="https://www.semrush.com/">SEMRush</a> or <a href="https://ahrefs.com/">Ahrefs</a> and look at what is popular on your competitors’ sites.</li> <li>[04:30] <a href="https://buzzsumo.com/">BuzzSumo</a> will also show you what people love.</li> <li>[05:02] Follow the data.</li> <li>[05:19] That’s it for today!</li> <li>[05:35] Go to <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings [00:45] A...

Why Blogging Too Often Will Hurt Your Rankings | Ep. #776

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3a9210df-f43d-4116-9ca8-b0d2005ca08d/transcript

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