In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 
00:28 – Today’s topic: Who should your first marketing hire be?
00:50 – Hire an executive assistant
01:26 – If you understand marketing within your organization, hire someone who compliments you
02:10 – Don’t hire someone with the same skill sets as you have
02:22 – You want people who are self sufficient
02:34 – Why you should not hire a big person
03:28 – You need a person that can evolve into a growth hacker
04:00 – In interviews, ask what applicants would do differently
04:24 – Hire someone tactical
05::26 – Your job as CEO is to hire people who are smarter than you
06:06 – It’s very hard to find great marketers
06:19 – Put people through a trial period
06:57 – Referrals is number one
07:11 –  Forced Hiring Growth Everywhere
07:51 – Pay a smaller salary and pay a portion as a bonus
08:26 – That’s it for today’s episode! 3 Key Points: 
Hire people who are smarter than you.
Don’t hire “big people” if you’re still starting.
Paying a smaller salary with bonuses will make your marketer work harder. Resources Mentioned: 
 Forced Hiring Growth Everywhere – Use this tactic to laser target marketers.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Who should your first marketing hire be? <ul> <li>00:50 – Hire an executive assistant</li> </ul> </li> <li>01:26 – If you understand marketing within your organization, hire someone who compliments you</li> <li>02:10 – Don’t hire someone with the same skill sets as you have</li> <li>02:22 – You want people who are self sufficient</li> <li>02:34 – Why you should not hire a big person</li> <li>03:28 – You need a person that can evolve into a growth hacker</li> <li>04:00 – In interviews, ask what applicants would do differently</li> <li>04:24 – Hire someone tactical</li> <li>05::26 – Your job as CEO is to hire people who are smarter than you</li> <li>06:06 – It’s very hard to find great marketers</li> <li>06:19 – Put people through a trial period</li> <li>06:57 – Referrals is number one</li> <li>07:11 – <a href="https://growtheverywhere.com/hiring-2/forced-hiring-amazingly-effective-way-find-best-hires-2016/"> Forced Hiring Growth Everywhere</a>
</li> <li>07:51 – Pay a smaller salary and pay a portion as a bonus</li> <li>08:26 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Hire people who are smarter than you.</li> <li>Don’t hire “big people” if you’re still starting.</li> <li>Paying a smaller salary with bonuses will make your marketer work harder.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://growtheverywhere.com/hiring-2/forced-hiring-amazingly-effective-way-find-best-hires-2016/"> Forced Hiring Growth Everywhere</a> – Use this tactic to laser target marketers.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how...

Who Should Your First Marketing Hire Be and Why? | Ep. #67

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