In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance. Time Stamped Show Notes: 
00:28 – Today’s topic: WhichGoogle AnalyticsMetrics Should You Be Tracking?
00:35 – It’s important to track your conversion rates 
00:46 – This tells you how well your website is performing
01:07 – Look at your traffic from the last 7 days and do week by week comparison 
01:19 – You should be getting more traffic from the previous week
01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
01:30 – Figure out strategies you can use to address the metrics that went down
02:03 – The week by week indicator should show you results of whether you’re doing better or worse
02:06 – Look at the value of certain landing pages 
02:11 – Make sure you have setup value for your goal conversion setup
02:33 – The key is to be able to know how much your page is worth
02:56 – Check your Google Analytics > Audience > Behavior > Engagement 
03:05 – A chart regarding how long people are staying on your site will show up
03:12 – Most users will be on the 0-10 second range
03:19 – Improve usability and flow of your site to make visitors stay longer
03:42 – Track your bounce rate and keep it as low as possible
04:20 – “Looking at your rates is a good place to start”
04:29 – Neil also looks at Behavior > Site Content > All Pages 
04:36 – This lists your most popular content
04:45 – There are some pages that might just grow popularity and you have to monetize it
05:27 – Check out what your top traffic sources are
06:03 – Set aside time to assess your Google Analytics
06:20 – Make sure your Google Search Console is connected to your Google Analytics
06:49 – That’s it for today’s episode! 3 Key Points: 
The metrics you should track vary from business to business – it isn’t one-metric-fits-all.
Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.
Take time to study and analyze your Google Analytics every week.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Which <a href="https://www.google.com/analytics/">Google Analytics</a> Metrics Should You Be Tracking?
</li> <li>00:35 – It’s important to track your conversion rates <ul> <li>00:46 – This tells you how well your website is performing</li> </ul> </li> <li>01:07 – Look at your traffic from the last 7 days and do week by week comparison <ul> <li>01:19 – You should be getting more traffic from the previous week</li> <li>01:25 – “You will not always hit those goals but you’ll see which channels are moving down”</li> <li>01:30 – Figure out strategies you can use to address the metrics that went down</li> <li>02:03 – The week by week indicator should show you results of whether you’re doing better or worse</li> </ul> </li> <li>02:06 – Look at the value of certain landing pages <ul> <li>02:11 – Make sure you have setup value for your goal conversion setup</li> <li>02:33 – The key is to be able to know how much your page is worth</li> </ul> </li> <li>02:56 – Check your Google Analytics &gt; Audience &gt; Behavior &gt; Engagement <ul> <li>03:05 – A chart regarding how long people are staying on your site will show up</li> <li>03:12 – Most users will be on the 0-10 second range</li> <li>03:19 – Improve usability and flow of your site to make visitors stay longer</li> </ul> </li> <li>03:42 – Track your bounce rate and keep it as low as possible</li> <li>04:20 – “Looking at your rates is a good place to start”</li> <li>04:29 – Neil also looks at Behavior &gt; Site Content &gt; All Pages <ul> <li>04:36 – This lists your most popular content</li> <li>04:45 – There are some pages that might just grow popularity and you have to monetize it</li> </ul> </li> <li>05:27 – Check out what your top traffic sources are</li> <li>06:03 – Set aside time to assess your Google Analytics</li> <li>06:20 – Make sure your <a href="https://www.google.com/webmasters/tools/">Google Search Console</a> is connected to your Google Analytics</li> <li>06:49 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>The metrics you should track vary from business to business – it isn’t one-metric-fits-all.</li> <li>Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.</li> <li>Take time to study and analyze your Google Analytics every week.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your...

Which Google Analytics Metrics Should You Be Tracking? | Ep. #152

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7a6d8625-2801-4f88-9a6b-b0d200812e3f/transcript