In Episode #152, Eric and Neil tackle the Google Analytics metrics that you should be tracking for your business. Listen to discover the metrics worth monitoring on a weekly basis that will help you improve your conversion rates. Understanding your metrics will also help you find and address your problem areas to better optimize your website’s performance.

• 00:28 – Today’s topic: Which Google Analytics Metrics Should You Be Tracking?
• 00:35 – It’s important to track your conversion rates
  • 00:46 – This tells you how well your website is performing
• 01:07 – Look at your traffic from the last 7 days and do week by week comparison
  • 01:19 – You should be getting more traffic from the previous week
  • 01:25 – “You will not always hit those goals but you’ll see which channels are moving down”
  • 01:30 – Figure out strategies you can use to address the metrics that went down
  • 02:03 – The week by week indicator should show you results of whether you’re doing better or worse
• 02:06 – Look at the value of certain landing pages
  • 02:11 – Make sure you have setup value for your goal conversion setup
  • 02:33 – The key is to be able to know how much your page is worth
• 02:56 – Check your Google Analytics > Audience > Behavior > Engagement
  • 03:05 – A chart regarding how long people are staying on your site will show up
  • 03:12 – Most users will be on the 0-10 second range
  • 03:19 – Improve usability and flow of your site to make visitors stay longer
• 03:42 – Track your bounce rate and keep it as low as possible
• 04:20 – “Looking at your rates is a good place to start”
• 04:29 – Neil also looks at Behavior > Site Content > All Pages
  • 04:36 – This lists your most popular content
  • 04:45 – There are some pages that might just grow popularity and you have to monetize it
• 05:27 – Check out what your top traffic sources are
• 06:03 – Set aside time to assess your Google Analytics
• 06:20 – Make sure your Google Search Console is connected to your Google Analytics
• 06:49 – That’s it for today’s episode!

1. The metrics you should track vary from business to business – it isn’t one-metric-fits-all.
2. Looking deeper into your metrics will reveal relevant strategies you can use to improve your site.
3. Take time to study and analyze your Google Analytics every week.

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• Twitter @ericosiu

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