In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time Stamped Show Notes: 
00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First?
00:35 – Focus your marketing efforts on what you’re the BEST at, first
00:46 – If you’re not sure what your specialty is, try different marketing tactics
01:03 – If you have a specific skillset, use that first 
01:10 – This will surely drive the best result
01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at
01:39 – Neil doesn’t consider himself as one of the best advertisers
01:42 – “I focus on what I know because that’s what tends to produce great results”
02:24 – The word Warren Buffett and Bill Gates believe makes them successful is “focus”
02:33 – Focus on one thing first, do it right and move to the next thing 
02:37 – Same goes for business and marketing, focus on one thing first
02:44 – Get that one service or product right for business and get that one marketing channel right for marketing
02:49 – Don’t try to do two things at once
03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them
03:23 – Treehouse focuses on YouTube ads
03:42 – Neil still remembers how Eric was crushing it with Treehouse
04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was
04:18 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 
04:33 – Subscribe, rate and review Marketing School
04:37 – Text MARKETINGSCHOOL to 33444
04:59 – That’s it for today’s episode! 3 Key Points: 
If you focus on what you’re good at, this will drive the best results.
Don’t do a couple of things at the same time—focus your energy on one thing, master it, then move on to the next.
If you’re a new marketer going into a new company—look at their numbers and find what’s working for them and what isn’t.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Where Should You Focus Your Marketing Efforts First?
</li> <li>00:35 – Focus your marketing efforts on what you’re the BEST at, first</li> <li>00:46 – If you’re not sure what your specialty is, try different marketing tactics</li> <li>01:03 – If you have a specific skillset, use that first <ul> <li>01:10 – This will surely drive the best result</li> </ul> </li> <li>01:22 – Neil does paid ads, but he focuses on content marketing and SEO because that is what he and his company is good at</li> <li>01:39 – Neil doesn’t consider himself as one of the best advertisers</li> <li>01:42 – “I focus on what I know because that’s what tends to produce great results”</li> <li>02:24 – The word <a href="https://en.wikipedia.org/wiki/Warren_Buffett">Warren Buffett</a> and <a href="https://en.wikipedia.org/wiki/Bill_Gates">Bill Gates</a> believe makes them successful is “focus”</li> <li>02:33 – Focus on one thing first, do it right and move to the next thing <ul> <li>02:37 – Same goes for business and marketing, focus on one thing first</li> <li>02:44 – Get that one service or product right for business and get that one marketing channel right for marketing</li> <li>02:49 – Don’t try to do two things at once</li> </ul> </li> <li>03:17 – If you’re a new marketer going into a new company, take a look at their numbers and look at what’s working for them</li> <li>03:23 – <a href="https://teamtreehouse.com/">Treehouse</a> focuses on YouTube ads</li> <li>03:42 – Neil still remembers how Eric was crushing it with Treehouse</li> <li>04:04 – YouTube ads are not Neil’s core competency, and so he wasn’t as successful as Eric was</li> <li>04:18 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year annual subscription to <a href="https://mixmax.com/">Mixmax</a>, a sales and marketing tool <ul> <li>04:33 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>04:37 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>04:59 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>If you focus on what you’re good at, this will drive the best results.</li> <li>Don’t do a couple of things at the same time—focus your energy on one thing, master it, then move on to the next.</li> <li>If you’re a new marketer going into a new company—look at their numbers and find what’s working for them and what isn’t.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on one task BEFORE moving or adding another. Time...

Where Should You Focus Your Marketing Efforts First? | Ep. #287

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