In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 
00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
00:41 – You don’t need a big marketing team 
01:24 – Look for contractors
01:36 – Hiring too many full-time people can slow down the process
02:14 – Outsourced doesn’t completely mean overseas
02:49 – You have to be strategic in marketing
03:23 – Don’t over extend yourself
04:12 – Design related elements sometimes waste too much money
05:08 – Don’t dedicate everything to a specific marketing process
05:36 – Budget out how much money and time you want to spend
05:48 – Try things but don’t forget to track! 
06:27 – Cyfe
06:41 – Google or Youtube: OKR
07:14 – Track your ROI thru Google Analytics
07:54 – Make sure you’re tracking the right stuff
08:46 – That’s it for today’s episode! 3 Key Points: 
A big marketing team is not always necessary.
Marketing requires strategy—if you don’t have strategy, don’t start marketing.
Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data. Resources Mentioned: 
ProBlogger & Upwork – Where you can hire writers
Cyfe – Where you can create different dashboards
Google Analytics – Where you can track your ROI

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: Where are most people’s marketing efforts wasted?
</li> <li>00:41 – You don’t need a big marketing team <ul> <li>01:24 – Look for contractors</li> <li>01:36 – Hiring too many full-time people can slow down the process</li> <li>02:14 – Outsourced doesn’t completely mean overseas</li> </ul> </li> <li>02:49 – You have to be strategic in marketing</li> <li>03:23 – Don’t over extend yourself</li> <li>04:12 – Design related elements sometimes waste too much money</li> <li>05:08 – Don’t dedicate everything to a specific marketing process</li> <li>05:36 – Budget out how much money and time you want to spend</li> <li>05:48 – Try things but don’t forget to track! <ul> <li>06:27 – <a href="http://www.cyfe.com/">Cyfe</a>
</li> <li>06:41 – Google or Youtube: OKR</li> <li>07:14 – Track your ROI thru <a href="https://analytics.google.com/">Google Analytics</a>
</li> </ul> </li> <li>07:54 – Make sure you’re tracking the right stuff</li> <li>08:46 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>A big marketing team is not always necessary.</li> <li>Marketing requires strategy—if you don’t have strategy, don’t start marketing.</li> <li>Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data.</li> </ol> Resources Mentioned: <ul> <li>
<a href="http://www.problogger.net/">ProBlogger</a> &amp; <a href="https://www.upwork.com/">Upwork</a> – Where you can hire writers</li> <li>
<a href="http://www.cyfe.com/">Cyfe</a> – Where you can create different dashboards</li> <li>
<a href="https://analytics.google.com/">Google Analytics</a> – Where you can track your ROI</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes:  00:28 – Today’s topic: Where are most people’s...

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/b566d5a9-f124-415a-aa1d-b0d20086bf63/transcript

Advertisement