In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 
00:27 – Today’s topic: Where Marketing Is Going in 2017
00:35 – There’s more video content in marketing
00:48 – YouTube just released their live streaming feature for mobile phones
01:00 – Going live on Facebook is also happening
01:24 – Companies aren’t hiring CMOs anymore 
01:40 – “Marketing has a new mindset”
01:52 – You can leverage so many assets within a company
02:02 – Dropbox has grown by inviting friends and getting more storage space
02:23 – Online marketing ads are getting saturated and are rising
02:48 – Growth hacking is starting to become mainstream
03:13 – Build a community 
03:29 – It is indispensable and takes time
03:45 –  Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube
04:10 – Pat Flynn also has a good community around him
04:14 – Marketing automation is becoming prevalent 
04:30 – Use tools such as Infusionsoft or Drip
04:45 – Personal branding 
04:54 – It is easier and cheaper to acquire companies for a business through personal branding
05:58 – Neil’s goal is to take his personal branding to 3x this year
06:18 – “You really can’t sell a personal brand”
07:12 – A company that relies on personal branding is more difficult to sell
07:50 – Ryan Deiss’ personal brand DigitalMarketer
08:50 – Take a look at what Native Commerce is doing
09:01 – Look at data signs
09:38 – That’s it for today’s episode! 3 Key Points: 
Video content is dominating the marketing space, in 2017.
A community can help your branding stick to people.
Personal branding has its pros and cons – be sure to build and use it wisely.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: Where Marketing Is Going in 2017
</li> <li>00:35 – There’s more video content in marketing</li> <li>00:48 – YouTube just released their live streaming feature for mobile phones</li> <li>01:00 – Going live on Facebook is also happening</li> <li>01:24 – Companies aren’t hiring CMOs anymore <ul> <li>01:40 – “Marketing has a new mindset”</li> <li>01:52 – You can leverage so many assets within a company</li> </ul> </li> <li>02:02 – Dropbox has grown by inviting friends and getting more storage space</li> <li>02:23 – Online marketing ads are getting saturated and are rising</li> <li>02:48 – Growth hacking is starting to become mainstream</li> <li>03:13 – Build a community <ul> <li>03:29 – It is indispensable and takes time</li> <li>03:45 – <a href="http://www.wsj.com/articles/cnn-buys-casey-neistats-video-app-beme-1480353128"> Casey Neistat’s company was bought by CNN</a> because of Casey’s following of millions on YouTube</li> <li>04:10 – <a href="https://en.wikipedia.org/wiki/Pat_Flynn_(entrepreneur)">Pat Flynn</a> also has a good community around him</li> </ul> </li> <li>04:14 – Marketing automation is becoming prevalent <ul> <li>04:30 – Use tools such as <a href="https://www.infusionsoft.com/">Infusionsoft</a> or <a href="https://www.drip.co/">Drip</a>
</li> </ul> </li> <li>04:45 – Personal branding <ul> <li>04:54 – It is easier and cheaper to acquire companies for a business through personal branding</li> <li>05:58 – Neil’s goal is to take his personal branding to 3x this year</li> <li>06:18 – “You really can’t sell a personal brand”</li> <li>07:12 – A company that relies on personal branding is more difficult to sell</li> </ul> </li> <li>07:50 – <a href="https://www.linkedin.com/in/ryandeiss">Ryan Deiss</a>’ personal brand <a href="http://www.digitalmarketer.com/">DigitalMarketer</a>
</li> <li>08:50 – Take a look at what <a href="https://nativecommerce.com/">Native Commerce</a> is doing</li> <li>09:01 – Look at data signs</li> <li>09:38 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Video content is dominating the marketing space, in 2017.</li> <li>A community can help your branding stick to people.</li> <li>Personal branding has its pros and cons – be sure to build and use it wisely.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s...

Where Marketing Is Going in 2017 | Ep. #220

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