In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!

TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.
[00:30] Observations on current Gen Z spending habits.
[01:20] The demographic that has noticeably slowed down their spending since 2022.
[01:52] An overview of how companies are doing in the current economy.
[04:01] Insight into why many companies are taking on a defensive position.
[04:49] Why people tend to cut marketing first during a down economy.
[05:18] What rail traffic data can teach us about the state of the economy?
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Dentsu
Rail Traffic Data - Association of American Railroads




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:00] Today’s topic: Where Consumer Confidence Sits Right Now.</li>
<li>
[00:30] Observations on current Gen Z spending habits.</li>
<li>
[01:20] The demographic that has noticeably slowed down their spending since 2022.</li>
<li>
[01:52] An overview of how companies are doing in the current economy.</li>
<li>
[04:01] Insight into why many companies are taking on a defensive position.</li>
<li>
[04:49] Why people tend to cut marketing first during a down economy.</li>
<li>
[05:18] What rail traffic data can teach us about the state of the economy?</li>
<li>
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://www.dentsu.com/">Dentsu</a></li>
<li><a href="https://www.aar.org/data-center/rail-traffic-data/">Rail Traffic Data - Association of American Railroads</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position

Where Consumer Confidence Sits Right Now

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/74d05536-e2ce-4d7e-b39a-b0d10175bb7f/transcript

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