Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about when you should build links to a piece of content. So in the last episode we talked about when you should upgrade a piece of content, but building links can be a little trickier. And so you know, obviously the two most important things when it comes to Google are content and links. Right, So when do you build links to a piece of content? So for me personally, what I look for. A simple way of looking at it is if a piece of content is if I pull up Google Search Console and it's ranking for a keyword, I want it to be ranking for and let's say it's ranking anywhere from number five to twenty or so, I know it's when within striking distance of getting into a top three position. So for me, that's that's an indicator, and I don't need to pay for another tool to do that. I can just use Google Search Console to get started. There'll be a guideline for me, and then if I want to get even deeper, I can use the tool like h refs to pull even more metrics. But simple way of doing it is Google Search Console. I build links to a piece of content when I look at the people who are in the top ten and they barely have any backlinks. If you already have a site that has a ton of authority, the tactic that Eric mentioned with the striking distance works extremely well. I do that most of the time myself, but for a lot of you guys, you guys probably don't have the authority, So I would build links based on the top ten. So look at the top ten results for any cure that you want to rank for, look at how many backlinks they have, and if they have a small amount like ten twenty referring domains, don't look at the total back link count, but look at how many unique referring domains. If it's something small like that. If you build a back link or a handful of back links and they're rich in anchor takes, you'll notice that your rankings will start shooting up. It will take a bit of time, but I base it off of that. If you notice that everyone has hundreds of back links to that exact page and the specifically there are hundreds of unique referring domains. Unless you have more time and effort to put into link building, that's when you probably should avoid it. So I would either do based on a striking distance as Eric mentioned, or b based on if it's not that competitive, purely based on link count for all the other people that rank for that term. Yeah, and HRUs actually has a tool. I think they can show you the keyword difficulty to show you how many backlinks you need to build. So that's additional piece of advice there if you want to see how difficult a keyword is, using Neil's tactic here, you can easily see when you search for a keyword. They'll show you to top ten and how many root domains are pointing to each one, and also show you on a scale one then one hundred how difficult that keyword is. And they'll say like, oh, you need like you know, ten links or these keywords, you know, not that difficult. Maybe you need maybe one link to get into the top ten. Right, So that way, at least you have an indicator of if you should pursue it or not. Yep, But it's a simple, straightforward answer. Those are the main two things you can look at. The third thing is if you have a bigger company, you don't have the authority, but you have a lot of budget. You're doing paid ads the moment you know certain keywords are getting you amazing ROI from paid search and you're spinning on a leg. That would be another case where it's worth building a link to a page that is purely focused on that keyword or topic. Cool. So that is it for today, guys, But don't forget to rate, review and subscribe. It helps us grow and also if you're interested in the growth accelerator mastermind that Neil and I are doing, this is where will help you grow your business faster. Just go to Marketing School the ioslash live. That's live. It's a lot of application and if it makes sense, we'll reach out and yeah, applications free to fill out. And that being said, we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about when you should build links to a piece of content. So in the last episode we talked about when you should upgrade a piece of content, but building links can be a little trickier. And so you know, obviously the two most important things when it comes to Google are content and links. Right, So when do you build links to a piece of content? So for me personally, what I look for. A simple way of looking at it is if a piece of content is if I pull up Google Search Console and it's ranking for a keyword, I want it to be ranking for and let's say it's ranking anywhere from number five to twenty or so, I know it's when within striking distance of getting into a top three position. So for me, that's that's an indicator, and I don't need to pay for another tool to do that. I can just use Google Search Console to get started. There'll be a guideline for me, and then if I want to get even deeper, I can use the tool like h refs to pull even more metrics. But simple way of doing it is Google Search Console. I build links to a piece of content when I look at the people who are in the top ten and they barely have any backlinks. If you already have a site that has a ton of authority, the tactic that Eric mentioned with the striking distance works extremely well. I do that most of the time myself, but for a lot of you guys, you guys probably don't have the authority, So I would build links based on the top ten. So look at the top ten results for any cure that you want to rank for, look at how many backlinks they have, and if they have a small amount like ten twenty referring domains, don't look at the total back link count, but look at how many unique referring domains. If it's something small like that. If you build a back link or a handful of back links and they're rich in anchor takes, you'll notice that your rankings will start shooting up. It will take a bit of time, but I base it off of that. If you notice that everyone has hundreds of back links to that exact page and the specifically there are hundreds of unique referring domains. Unless you have more time and effort to put into link building, that's when you probably should avoid it. So I would either do based on a striking distance as Eric mentioned, or b based on if it's not that competitive, purely based on link count for all the other people that rank for that term. Yeah, and HRUs actually has a tool. I think they can show you the keyword difficulty to show you how many backlinks you need to build. So that's additional piece of advice there if you want to see how difficult a keyword is, using Neil's tactic here, you can easily see when you search for a keyword. They'll show you to top ten and how many root domains are pointing to each one, and also show you on a scale one then one hundred how difficult that keyword is. And they'll say like, oh, you need like you know, ten links or these keywords, you know, not that difficult. Maybe you need maybe one link to get into the top ten. Right, So that way, at least you have an indicator of if you should pursue it or not. Yep, But it's a simple, straightforward answer. Those are the main two things you can look at. The third thing is if you have a bigger company, you don't have the authority, but you have a lot of budget. You're doing paid ads the moment you know certain keywords are getting you amazing ROI from paid search and you're spinning on a leg. That would be another case where it's worth building a link to a page that is purely focused on that keyword or topic. Cool. So that is it for today, guys, But don't forget to rate, review and subscribe. It helps us grow and also if you're interested in the growth accelerator mastermind that Neil and I are doing, this is where will help you grow your business faster. Just go to Marketing School the ioslash live. That's live. It's a lot of application and if it makes sense, we'll reach out and yeah, applications free to fill out. And that being said, we'll see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.