In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content. Time Stamped Show Notes: 
00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content
00:43 – Neil doesn’t delete that much content 
00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors
00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress
01:09 – The traffic didn’t go up or down 
01:21 – Over time, content will get more traffic or less traffic
01:41 – If the content continues to go up, there’s no modification needed
01:44 – When the content goes down, they modify it from the metrics in Google Analytics
02:17 – Neil just updates his content
02:30 – Eric sees a 30% increase in updated content
02:37 – Eric will only delete content that is completely irrelevant or outdated
02:58 – Check out an  episode from Pat Flynn’s podcast
03:34 – Eric consolidates content that are almost the same and that are competing in rank
03:48 –  Hub and Spoke marketing
04:09 – Neil is getting 30-60% when he updates his content
04:40 – Update the posts that are generating traffic already
04:49 – Neil sorts their content through Google Search Console by the most popular and updates them
04:58 – Wikipedia’s content is always updated
05:17 – That’s it for today’s episode! 3 Key Points: 
Updating content that is already getting traffic can further increase your traffic.
Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords.
You don’t have to delete content; they may be of use someday.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating similar articles of content. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: When You Should Be Upgrading, Consolidating or Deleting Your Content
</li> <li>00:43 – Neil doesn’t delete that much content <ul> <li>00:45 – Neil did this with Crazy Egg’s content that was over one year old and had less than a hundred visitors</li> </ul> </li> <li>00:59 – Neil didn’t really delete the content, he just unpublished the articles on WordPress</li> <li>01:09 – The traffic didn’t go up or down <ul> <li>01:21 – Over time, content will get more traffic or less traffic</li> <li>01:41 – If the content continues to go up, there’s no modification needed</li> <li>01:44 – When the content goes down, they modify it from the metrics in Google Analytics</li> </ul> </li> <li>02:17 – Neil just updates his content</li> <li>02:30 – Eric sees a 30% increase in updated content</li> <li>02:37 – Eric will only delete content that is completely irrelevant or outdated</li> <li>02:58 – Check out an <a href="https://www.smartpassiveincome.com/podcasts/how-to-do-a-content-audit-with-todd-tresidder/"> episode</a> from Pat Flynn’s podcast</li> <li>03:34 – Eric consolidates content that are almost the same and that are competing in rank</li> <li>03:48 – <a href="http://www.verticalmeasures.com/content-strategy/build-your-content-marketing-around-a-hub-and-spoke-model/"> Hub and Spoke</a> marketing</li> <li>04:09 – Neil is getting 30-60% when he updates his content</li> <li>04:40 – Update the posts that are generating traffic already</li> <li>04:49 – Neil sorts their content through Google Search Console by the most popular and updates them</li> <li>04:58 – Wikipedia’s content is always updated</li> <li>05:17 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Updating content that is already getting traffic can further increase your traffic.</li> <li>Consolidate the content that is very similar—this is the best thing to do so that they don’t compete for rank which using the same keywords.</li> <li>You don’t have to delete content; they may be of use someday.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s worth deleting, and the benefit of consolidating...

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/e9ccb4c4-c66e-43a5-ba08-b0d20076d2c8/transcript

Advertisement