When to Say “No” to Customers

In episode #1747, Neil and Eric discuss when you should say no to your customers. While it may seem counterintuitive, saying no will actually help your business overall. Not only will customers get the best service from you, but your employees will be happy as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When to Say “No” to Customers.
• [00:39] What happens when you always just say yes to customers.
• [00:52] When you say no, give customers a reason why and provide an alternative.
• [01:48] Why you won't get results if you always do what the customer wants.
• [02:09] Find who you are and who you aren't as an agency.
• [02:50] Set expectations, be clear on scope, and stay focused
• [03:46] When you take on the wrong customers, it affects your company culture.
• [04:02] An example of a form that Neil and Eric use to see whether a customer is right for them. 
• [04:47] You get way more respect when you put your foot down.
• [04:49] That’s it for today!
• [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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• Twitter @ericosiu

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