In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
[00:54] You may find that some of your content is outdated.
[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
[02:15] Search engines want to eliminate redundancy.
[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
[03:05] People who prune content, prune the quality content that won’t affect traffic.
[03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
[03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
[04:18] Use Google Analytics to look at your content that isn’t performing well.
[04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
[05:00] Before you cut, always try to improve the content.
[05:25] Cross link all your content, as it will help boost rankings for all of your pages.
[05:26] That’s all for today!
[05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
[05:53] Go here to see how many downloads the show is getting.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



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In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
</li> <li>[00:54] You may find that some of your content is outdated.</li> <li>[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.</li> <li>[02:15] Search engines want to eliminate redundancy.</li> <li>[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.</li> <li>[03:05] People who prune content, prune the quality content that won’t affect traffic.</li> <li>[03:35] <a href="https://supermetrics.com/">SuperMetrics</a> or <a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a> are two great tools to use to crawl your website.</li> <li>[03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.</li> <li>[04:18] Use <a href="https://analytics.google.com/analytics/web/">Google Analytics</a> to look at your content that isn’t performing well.</li> <li>[04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!</li> <li>[05:00] Before you cut, always try to improve the content.</li> <li>[05:25] Cross link all your content, as it will help boost rankings for all of your pages.</li> <li>[05:26] That’s all for today!</li> <li>[05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!</li> <li>[05:53] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content [00:54] You may find...

When to Keep, Cut, and Consolidate Your Content  | Ep. #774

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bd6f759a-14eb-4b92-9044-b0d2005cc903/transcript

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