In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform.
• [00:28] Think about your resource constraints and what’s happening with your existing channels.
• [01:10] If you try to do many channels at once, you’re like to go nowhere slowly.
• [01:49] When you a new ad or new features come out, try to arbitrage the costs.
• [02:08] Make sure people who are handling different platforms are communicating with one another.
• [02:37] That’s it for today!
• [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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• Twitter @ericosiu

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