In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.




Don’t forget to help us grow by subscribing and liking on YouTube!




Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 




TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old
(00:04) Direct mail as a marketing strategy
(00:59) Conversion rates increase with "sign in with Google"
(01:39) Privacy concerns decrease conversion rates
(02:19) Market conditions change, continuous testing required
(03:25) Direct mail and newsletters as old strategies
(04:06) Maximizing lifetime value of customers
(04:35) Don't assume what works for others will work for you
(04:41) Issues with using Chat GPT for content creation
(05:31) Conclusion and call to action
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu






Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content. Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCTJmkA2-u7Kyblm5_P6tKdA">YouTube</a>! Check out more of Eric’s content (<a href="https://www.youtube.com/levelingupofficial/videos">Leveling UP YT</a>) and Neil’s videos (<a href="https://www.youtube.com/neilpatel/videos">Neil Patel YT</a>)  TIME-STAMPED SHOW NOTES:<ul>
<li>
(00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old</li>
<li>
(00:04) Direct mail as a marketing strategy</li>
<li>
(00:59) Conversion rates increase with "sign in with Google"</li>
<li>
(01:39) Privacy concerns decrease conversion rates</li>
<li>
(02:19) Market conditions change, continuous testing required</li>
<li>
(03:25) Direct mail and newsletters as old strategies</li>
<li>
(04:06) Maximizing lifetime value of customers</li>
<li>
(04:35) Don't assume what works for others will work for you</li>
<li>
(04:41) Issues with using Chat GPT for content creation</li>
<li>
(05:31) Conclusion and call to action</li>
<li>
(05:53) That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">X @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

The limitations of relying solely on new marketing techniques

What's Old in Marketing Is New Again, and What's New Is Old

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/96eebfe9-8d3e-4634-a62d-b0d200cdabf7/transcript

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