In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic
[00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.
[01:05] Using this, there is a good chance you could decrease your traffic.
[02:20] HubSpot hires people to maintain and upgrade their content.
[02:40] At Single Grain, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.
[02:57] If it ranks for hundreds of keywords, you are in good shape.
[03:20] Neil has employees that are hired specifically to upgrade content.
[03:46] They are tasked with upgrading the higher-ranked content.
[03:53] Use Clickflow to A/B test your title tags.
[04:30] See if you have internal links to your posts, if you don’t: add them.
[04:53] Don’t forget to check comments to see where you need to improve.
[05:24] BuzzSumo added the “evergreen score” and this helps you compare yourself to competitors.
[05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.
[06:19] That’s it for today!
[06:26] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress <a href="http://marketingschool.io/stats/">here</a>! TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What You Ought to Do With Your Old Content That Gets No Traffic</li> <li>[00:36] Everyone uses the “prune and crop” strategy, but most people use it incorrectly.</li> <li>[01:05] Using this, there is a good chance you could decrease your traffic.</li> <li>[02:20] <a href="https://www.hubspot.com/">HubSpot</a> hires people to maintain and upgrade their content.</li> <li>[02:40] At <a href="https://www.singlegrain.com/">Single Grain</a>, we take the top 25 pieces and see if anything new is on the list. If the new content ranks, we check how many keywords for which it ranks.</li> <li>[02:57] If it ranks for hundreds of keywords, you are in good shape.</li> <li>[03:20] Neil has employees that are hired specifically to upgrade content.</li> <li>[03:46] They are tasked with upgrading the higher-ranked content.</li> <li>[03:53] Use <a href="https://www.clickflow.com/">Clickflow</a> to A/B test your title tags.</li> <li>[04:30] See if you have internal links to your posts, if you don’t: add them.</li> <li>[04:53] Don’t forget to check comments to see where you need to improve.</li> <li>[05:24] <a href="https://buzzsumo.com/">BuzzSumo</a> added the “evergreen score” and this helps you compare yourself to competitors.</li> <li>[05:58] An evergreen score is calculated by looking at the number of links going to a given page, number of social engagements, and how long the post has been live.</li> <li>[06:19] That’s it for today!</li> <li>[06:26] We hit our goal of 1 Million downloads! So, we will be throwing a <a href="http://marketingschool.io/stats/">free event</a> in Los Angeles. Check out our <a href="https://marketingschool.io/">website</a> and continue listening to our podcast for further details.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #932, we discuss what you ought to do with your old content that doesn’t get traffic. Tune in to hear our strategies for improving lackluster content. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once...

What You Ought to Do With Your Old Content That Gets No Traffic | Ep. #932

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d6da6717-c297-4fc6-be20-b0d20052d73a/transcript

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