In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency. Time Stamped Show Notes: 
00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It
00:50 – First is to get a high level view of what is going on
00:57 – There are a lot of YouTube videos available, like the one from HubSpot
01:30 – Know what your goals are and be clear with your target
01:51 – Figure out what channel you want to tackle first 
02:02 – Neil’s focus is content marketing
03:00 – Neil wants to use YouTube
03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it
04:30 – “Focus on one channel at a time and focus on things that work”
05:29 – Neil only does a few channels at once
05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing
06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down
07:45 – Success takes time
08:07 – Eric shares how he grows “Growth Everywhere”
08:26 – Everything compounds in time
09:00 – Neil advises to not hire an agency on your first year 
09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out
09:34 – You don’t have to be an expert – work to figure out the basics on your own
09:47 – That’s it for today’s episode! 3 Key Points: 
Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it.
All good things take time when it comes to maximizing on a digital marketing strategy.
You don’t have to be an expert – just be technical enough to figure out the basics on your own.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle digital marketing for yourself as opposed to outsourcing to an agency. Time Stamped Show Notes: <ul> <li>00:28 – Today’s topic: What You Need to Know About Digital Marketing Before Investing in It
</li> <li>00:50 – First is to get a high level view of what is going on</li> <li>00:57 – There are a lot of YouTube videos available, like the one from HubSpot</li> <li>01:30 – Know what your goals are and be clear with your target</li> <li>01:51 – Figure out what channel you want to tackle first <ul> <li>02:02 – Neil’s focus is content marketing</li> <li>03:00 – Neil wants to use YouTube</li> <li>03:58 – Neil shares how he still maximizes on Facebook, even after he stopped spending money on it</li> </ul> </li> <li>04:30 – “Focus on one channel at a time and focus on things that work”</li> <li>05:29 – Neil only does a few channels at once</li> <li>05:49 – NeilPatel.com has been around for 2 years and Neil is focused on content marketing</li> <li>06:40 – If you haven’t figured out your foundation for the different channels you’re running at once, it will slow you down</li> <li>07:45 – Success takes time</li> <li>08:07 – Eric shares how he grows “Growth Everywhere”</li> <li>08:26 – Everything compounds in time</li> <li>09:00 – Neil advises to not hire an agency on your first year <ul> <li>09:05 – If you can’t figure out traction on your own, your agency is going to just spend all your money before they figure things out</li> <li>09:34 – You don’t have to be an expert – work to figure out the basics on your own</li> </ul> </li> <li>09:47 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Don’t go into multiple channels at once – pick one at a time, conquer it, and be the best at it.</li> <li>All good things take time when it comes to maximizing on a digital marketing strategy.</li> <li>You don’t have to be an expert – just be technical enough to figure out the basics on your own.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time and more first hand advice about how to tackle...

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

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