Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what you can learn from Internet marketer. So those can't see me right now, I'm air quoting internet marketer. So my definition, and Neil feelvery to chime in with yours. My definition of an Internet marketer is someone to me direct response marketers or being even more specific, affiliate marketers. These are the type of people that like to test a lot. They will push boundaries and they will run offers. They'll run any offer, they'll push any boundaries, they'll run ads on porn sites. They'll even get a little you know, they'll do things that are a little gray sometimes as well. That's the more aggressive spectrum of Internet marketers, and that the other ones might be people that like to push you know, info products or they like to push again going back to affiliate type stuff too. They're not really product oriented people, and I would say their north star is more geared towards making money and its capitalizing it and maximizing as much cash as they can get. So we're going to talk about the different types of marketers in the next basically this episode and then two Marshal three total. So, Neil, what is your definition of an Internet marketer? Anyone who tries to market a business online. So your profession doesn't have to be Internet marketing. You could be an entrepreneur, you can be a designer, you can be developer. It's anyone who's trying to drive awareness online, whether that's through ads, SEO, content marketing, social media, marketing, email marketing. The list goes on and on, but that's who I see as an Internet marketer. It doesn't mean you're Internet marketing expert. It doesn't mean that you're the best at one subject. It just means you're trying to drive awareness aka doing marketing through the digital web. Yeah, and I guess what we can learn from internet marketers because when we speak about maybe they're Silicon Valley marketers, there's Internet marketers. The way I think about it is they will push boundaries and they'll come up with brand new concepts around Hey, maybe if we gave away a book and people just paid for shipping, so they created a book funnel. They'll create funnels like that, or they'll come up with other creative ideas such as you know, one time offers where you buy something on a page and then there's an immediate offer right after. So there again, I just think they're really optimized to maximize as much as they can, and most of the time, i'd say more often than not, they're really using their money and they're not really raising any outside capital, so they're trying to again stretched a dollar as far as it could go. Whenever they're running any type of ads or any types of offers. Yeah, the biggest thing that I like learning from marketers. It doesn't matter if they're new or old at doing something. There's a lot of people that do innovative stuff and I just want to see what's working for them. And the biggest sign of that is if someone continually does it over time, the chances are it's working. And that's something that you should look at because all of us who have been in the field for too long, it's like we get blindsided. We or blindsided is the wrong word, but it's like we have blinders on. We do certain tactics, we've been doing them for years. It works, And a lot of times when people tell us, oh, you should check out this or this works well, we're just like, oh, no, that won't work. You know, Oh giving a book away and just charging them for shipping, how's that going to make me money? But then when you open your eyes to other people who are starting off and seeing what's working for them, it'll bring you life into your own marketing campaigns. And for me, some of those things were webinars. I never thought you could make money from webinars. I never thought you can also make money from free book funnels. I never thought about up sales and down cells or checkout bumps and these concepts that I'm talking about. I've learned from other people who QUO weren't marketing gurus, but when you think about it, they've allowed me to fine tune my average order value or lifetime value in my customer, which allows me to spend more on SEO or content marketing or Facebook ads or whatever it may be. Yeah, the other thing I'll add, I'll just add a couple more tactical points here. I think when you look at again, the best Internet marketers I've hung out with, they'll often challenge you and they'll be like, okay, why don't you do things and try to ten exit. So, for example, one of the biggest impact things you could do when you're running ads is the biggest impact driver is the creative. They're very good at cranking out creative very quickly, very rapidly. I'll give you an example, Russell Brunson. He's a very good all around marketer when you look at him. I was looking at his Facebook ads. I was looking at Facebook Ads library the other day and he has like six hundred and fifty ads running right now, he's cranking out more ads all the time, right boom boom boom boom boom. You do not see silicon value marketers typically doing that. They just they haven't been conditioned to think like that. And kind of to Neil's point earlier, it's you have to look at you know, we're going to be talking about growth hackers, we're gonna be talking about black hat seos. There's so much to learn from each subset. I don't think you can say you have a catch all. And the worst part is you want to open up your mind because when you say, oh, I'm this kind of marketer and I don't like the other marketers, Oh they're too scamming, blah blah blah, you are closing yourself off and you're not allowing yourself to be creative. Because what if something they're doing that might not be ethical, What if you can again flip it and make it into something that's white hat into something that's ethical, and then you'll get really good results. So you have to flip your mindset and instead of thinking, instead of being very dogmatic, you think about, hey, how can I practically use this? Neil one of the best piece of advice I got from in marketing was from Ryan Dice from Digital Marketer, and Ryan ended up telling me, hey, Neil, you got to really check out these affiliate marketers, these copywriters. He's like, you can learn a lot from them. And I remember when I was in Austin and he told me this. I'm like, dude, a lot of them do unethical things that I would just never want to touch. And he was like, no, no, I'm not saying copy Learn from them and look at the strategies and taxes they're using, and then go apply them to legitimate business that's not doing things like force continuity. And I was like, huh, that's a good idea. So if you can take the concepts that some of these other marketers are doing and then leverage them in an ethical way on a real quote unquote long term business, you can find new ways to grow. Yeah, repurpose anyway. That is it for today. Go to marketing school on the iOS Slash Live that's live Er Growth Accelerator Virtual is coming not and our live event is still going to happen, by the way, but we got some really cool speakers. We got Brian Dean, we have Pep from Conversion Excel. We have a bunch of other amazing people. Roland Fraser confirmed his as well, So really really good group of people and really smart. It's just gonna make you smarter. We'll just put it that way, Okay, Marketing School ioslash live and then if it looks good, felt application and Neil I will reach out if it makes sense, see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we're going to talk about what you can learn from Internet marketer. So those can't see me right now, I'm air quoting internet marketer. So my definition, and Neil feelvery to chime in with yours. My definition of an Internet marketer is someone to me direct response marketers or being even more specific, affiliate marketers. These are the type of people that like to test a lot. They will push boundaries and they will run offers. They'll run any offer, they'll push any boundaries, they'll run ads on porn sites. They'll even get a little you know, they'll do things that are a little gray sometimes as well. That's the more aggressive spectrum of Internet marketers, and that the other ones might be people that like to push you know, info products or they like to push again going back to affiliate type stuff too. They're not really product oriented people, and I would say their north star is more geared towards making money and its capitalizing it and maximizing as much cash as they can get. So we're going to talk about the different types of marketers in the next basically this episode and then two Marshal three total. So, Neil, what is your definition of an Internet marketer? Anyone who tries to market a business online. So your profession doesn't have to be Internet marketing. You could be an entrepreneur, you can be a designer, you can be developer. It's anyone who's trying to drive awareness online, whether that's through ads, SEO, content marketing, social media, marketing, email marketing. The list goes on and on, but that's who I see as an Internet marketer. It doesn't mean you're Internet marketing expert. It doesn't mean that you're the best at one subject. It just means you're trying to drive awareness aka doing marketing through the digital web. Yeah, and I guess what we can learn from internet marketers because when we speak about maybe they're Silicon Valley marketers, there's Internet marketers. The way I think about it is they will push boundaries and they'll come up with brand new concepts around Hey, maybe if we gave away a book and people just paid for shipping, so they created a book funnel. They'll create funnels like that, or they'll come up with other creative ideas such as you know, one time offers where you buy something on a page and then there's an immediate offer right after. So there again, I just think they're really optimized to maximize as much as they can, and most of the time, i'd say more often than not, they're really using their money and they're not really raising any outside capital, so they're trying to again stretched a dollar as far as it could go. Whenever they're running any type of ads or any types of offers. Yeah, the biggest thing that I like learning from marketers. It doesn't matter if they're new or old at doing something. There's a lot of people that do innovative stuff and I just want to see what's working for them. And the biggest sign of that is if someone continually does it over time, the chances are it's working. And that's something that you should look at because all of us who have been in the field for too long, it's like we get blindsided. We or blindsided is the wrong word, but it's like we have blinders on. We do certain tactics, we've been doing them for years. It works, And a lot of times when people tell us, oh, you should check out this or this works well, we're just like, oh, no, that won't work. You know, Oh giving a book away and just charging them for shipping, how's that going to make me money? But then when you open your eyes to other people who are starting off and seeing what's working for them, it'll bring you life into your own marketing campaigns. And for me, some of those things were webinars. I never thought you could make money from webinars. I never thought you can also make money from free book funnels. I never thought about up sales and down cells or checkout bumps and these concepts that I'm talking about. I've learned from other people who QUO weren't marketing gurus, but when you think about it, they've allowed me to fine tune my average order value or lifetime value in my customer, which allows me to spend more on SEO or content marketing or Facebook ads or whatever it may be. Yeah, the other thing I'll add, I'll just add a couple more tactical points here. I think when you look at again, the best Internet marketers I've hung out with, they'll often challenge you and they'll be like, okay, why don't you do things and try to ten exit. So, for example, one of the biggest impact things you could do when you're running ads is the biggest impact driver is the creative. They're very good at cranking out creative very quickly, very rapidly. I'll give you an example, Russell Brunson. He's a very good all around marketer when you look at him. I was looking at his Facebook ads. I was looking at Facebook Ads library the other day and he has like six hundred and fifty ads running right now, he's cranking out more ads all the time, right boom boom boom boom boom. You do not see silicon value marketers typically doing that. They just they haven't been conditioned to think like that. And kind of to Neil's point earlier, it's you have to look at you know, we're going to be talking about growth hackers, we're gonna be talking about black hat seos. There's so much to learn from each subset. I don't think you can say you have a catch all. And the worst part is you want to open up your mind because when you say, oh, I'm this kind of marketer and I don't like the other marketers, Oh they're too scamming, blah blah blah, you are closing yourself off and you're not allowing yourself to be creative. Because what if something they're doing that might not be ethical, What if you can again flip it and make it into something that's white hat into something that's ethical, and then you'll get really good results. So you have to flip your mindset and instead of thinking, instead of being very dogmatic, you think about, hey, how can I practically use this? Neil one of the best piece of advice I got from in marketing was from Ryan Dice from Digital Marketer, and Ryan ended up telling me, hey, Neil, you got to really check out these affiliate marketers, these copywriters. He's like, you can learn a lot from them. And I remember when I was in Austin and he told me this. I'm like, dude, a lot of them do unethical things that I would just never want to touch. And he was like, no, no, I'm not saying copy Learn from them and look at the strategies and taxes they're using, and then go apply them to legitimate business that's not doing things like force continuity. And I was like, huh, that's a good idea. So if you can take the concepts that some of these other marketers are doing and then leverage them in an ethical way on a real quote unquote long term business, you can find new ways to grow. Yeah, repurpose anyway. That is it for today. Go to marketing school on the iOS Slash Live that's live Er Growth Accelerator Virtual is coming not and our live event is still going to happen, by the way, but we got some really cool speakers. We got Brian Dean, we have Pep from Conversion Excel. We have a bunch of other amazing people. Roland Fraser confirmed his as well, So really really good group of people and really smart. It's just gonna make you smarter. We'll just put it that way, Okay, Marketing School ioslash live and then if it looks good, felt application and Neil I will reach out if it makes sense, see you tomorrow. We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. Tax Marketing School dot io until next time. Class dismissed