In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand and boost your traffic, and some are more within the lines than others! Today we explore the lessons you can learn from the methods that break the rules and buck the system. Tune in to hear exactly what can be useful about this way of doing your marketing.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Can Learn from Black Hat SEOs.
• [00:44] What it means to be a black hat SEO; breaking the rules for rankings.
• [01:24] Learning all the tactics and pushing things as far as possible.
• [01:53] Switching from spamming to adding value in the long term.
• [02:22] Getting inspiration and insights from black hat ideas and gauging what is moving the needle.
• [03:06] The value of diversifying as a safety net — do not trust one channel!
• [03:46] Keeping the secret sauce to yourself instead of bragging to the world about it.
• [04:32] The centrality of user experience and why to focus on that.
• [05:11] That’s it for today!
• [05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

BlackHatWorld

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