Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time everyone. Just a quick heads up here about our Leveling Up Founders community, which is a private, invite only network of people at the top of their game in business, content and media. Past guests have included people such as Alex and Leila Hormosi, Chris Do, Vanessa Lao, Cody Sanchez, and much much more. You can go to live dot leveling up dot com to apply and learn more. And we'll see you over there. Today we are going to talk about what you can learn from Andrew Tate's marketing. So let me start it off first by saying this might be a triggering episode, but I want to just emphasize that neither Neil and I are worst saying we support Andrew in any way. But I truly believe that you can learn something from people that even that you don't like. And So this Andrew Tait guy, he is a former kickboxing champion, and he's really blown up in the last twelve months or so. If you do a Google trends report. I don't know if you did this, Neil, but if you compare, why is he blowing up? I'll explain in a second. So Andrew Tait versus Logan Paul versus Pauwdiepie versus mister Beast, Andrew Tait is like four x bigger than these three people combined. And this Andrew Taate guy. The reason why he's blowing up is because he said a lot of crazy things. Right, He'll be like, he says a lot of things about women that many might consider misogynistic. So I won't repeat anything that he says. But he says a lot of things that are crazy and controversial, and by that definition, he's a walking highlight reel and he's able to get everyone's attention. So I'm happy to dive into his marketing funnel, but I want to pause for a second and give you a chance, Neil. So the big thing is is if someone's blowing up by creating controversial content and I have heard about him, I don't follow him, so I don't know what he's been doing. But if it's controversial, the big thing that I've learned over the years is the best marketing tends not to be controversial. If you want to be controversial, yes, more people are going to follow you, but that doesn't really necessarily equate into revenue. And sure, he may be making more money than most people, but a money isn't everything, and b you still make the most money by just creating amazing parct or service that solves people's problems. And I'm looking at up right now and it looks like he monetizes through a mastermind. Is that right? I'll give you a breakdown, but I'll let you finish your thought. Go for it. So here's the thing. His engagement's actually fading right now. So to Neil's point, I don't know how long. It's not so much how long he can keep it up. It's more so like when people get sick of him. So I think maybe it lasts for another, you know, eight to twelve months. But I still think he'll stay relevant, but just not as popular as he is right now. So, Neil, the reason why I think his marketing is smart again, love him or hate this guy is basically he's a walking highlight reel. So that's at the very top, right, So if we think about aid attention, interest, desire, and action. Now, then what happens is he has these courses. So in the courses, he actually teaches you marketing, he teaches you how to make money online. Right, it's no different than a lot of these other courses out there. And then an upgrade to the courses. After you finish the course, he says, hey, do you want to join my affiliate program? And then what happens is people join his affiliate program and they start promoting his course. All they do is they chop up all the content he's putting out and they put him on the short form and it blows up on like TikTok reels and shorts because they like this content, because the retention is very high. And so what happens is it creates this loop. Everyone's like, I want to make money. I'm learning for this guy. This guy's got my attention. I'm going to do his course. Oh, this guy that taught me how to make money's gona give me an opportunity to make money. I'm gonna do that too. And the ads the creative is I'm just going to use him. That becomes easy, right, And so again the question is when does the world become sick of him? And that's when it probably starts to slow down. So you know, is do I think he has the best opportunity vehicle here? Not necessarily, but it's working for him. I don't think it makes him like a billionaire or anything like that. And again, there's nothing wrong with that. It works for him. So controversial marketing sucks unless you want to be famous. If that's your overall goal, by all means, go and do it. It's not the best way to generate long term sustainable revenue. Yep. Like I said, I think you know, neither Neil lay or support this guy. I just think it's an interesting case study. So that is it for today. Please don't crucify us, Please don't forget the rate reviews. Subscribe to this pod and we'll catulated. We appreciate you joining us for this session of Marketing School. Be sure to rate review and subscribe to the show. Visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing School dot io Until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update that makes it super super important to optimize your site for low time, and one easy way to do it is use the host that Eric and I use, dream Hosts, So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time everyone. Just a quick heads up here about our Leveling Up Founders community, which is a private, invite only network of people at the top of their game in business, content and media. Past guests have included people such as Alex and Leila Hormosi, Chris Do, Vanessa Lao, Cody Sanchez, and much much more. You can go to live dot leveling up dot com to apply and learn more. And we'll see you over there. Today we are going to talk about what you can learn from Andrew Tate's marketing. So let me start it off first by saying this might be a triggering episode, but I want to just emphasize that neither Neil and I are worst saying we support Andrew in any way. But I truly believe that you can learn something from people that even that you don't like. And So this Andrew Tait guy, he is a former kickboxing champion, and he's really blown up in the last twelve months or so. If you do a Google trends report. I don't know if you did this, Neil, but if you compare, why is he blowing up? I'll explain in a second. So Andrew Tait versus Logan Paul versus Pauwdiepie versus mister Beast, Andrew Tait is like four x bigger than these three people combined. And this Andrew Taate guy. The reason why he's blowing up is because he said a lot of crazy things. Right, He'll be like, he says a lot of things about women that many might consider misogynistic. So I won't repeat anything that he says. But he says a lot of things that are crazy and controversial, and by that definition, he's a walking highlight reel and he's able to get everyone's attention. So I'm happy to dive into his marketing funnel, but I want to pause for a second and give you a chance, Neil. So the big thing is is if someone's blowing up by creating controversial content and I have heard about him, I don't follow him, so I don't know what he's been doing. But if it's controversial, the big thing that I've learned over the years is the best marketing tends not to be controversial. If you want to be controversial, yes, more people are going to follow you, but that doesn't really necessarily equate into revenue. And sure, he may be making more money than most people, but a money isn't everything, and b you still make the most money by just creating amazing parct or service that solves people's problems. And I'm looking at up right now and it looks like he monetizes through a mastermind. Is that right? I'll give you a breakdown, but I'll let you finish your thought. Go for it. So here's the thing. His engagement's actually fading right now. So to Neil's point, I don't know how long. It's not so much how long he can keep it up. It's more so like when people get sick of him. So I think maybe it lasts for another, you know, eight to twelve months. But I still think he'll stay relevant, but just not as popular as he is right now. So, Neil, the reason why I think his marketing is smart again, love him or hate this guy is basically he's a walking highlight reel. So that's at the very top, right, So if we think about aid attention, interest, desire, and action. Now, then what happens is he has these courses. So in the courses, he actually teaches you marketing, he teaches you how to make money online. Right, it's no different than a lot of these other courses out there. And then an upgrade to the courses. After you finish the course, he says, hey, do you want to join my affiliate program? And then what happens is people join his affiliate program and they start promoting his course. All they do is they chop up all the content he's putting out and they put him on the short form and it blows up on like TikTok reels and shorts because they like this content, because the retention is very high. And so what happens is it creates this loop. Everyone's like, I want to make money. I'm learning for this guy. This guy's got my attention. I'm going to do his course. Oh, this guy that taught me how to make money's gona give me an opportunity to make money. I'm gonna do that too. And the ads the creative is I'm just going to use him. That becomes easy, right, And so again the question is when does the world become sick of him? And that's when it probably starts to slow down. So you know, is do I think he has the best opportunity vehicle here? Not necessarily, but it's working for him. I don't think it makes him like a billionaire or anything like that. And again, there's nothing wrong with that. It works for him. So controversial marketing sucks unless you want to be famous. If that's your overall goal, by all means, go and do it. It's not the best way to generate long term sustainable revenue. Yep. Like I said, I think you know, neither Neil lay or support this guy. I just think it's an interesting case study. So that is it for today. Please don't crucify us, Please don't forget the rate reviews. Subscribe to this pod and we'll catulated. We appreciate you joining us for this session of Marketing School. Be sure to rate review and subscribe to the show. Visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketing School dot io Until next time. Class dismissed