In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What We Think About 'Dark Social'.
[00:38] The definition of dark social.
[01:04] How dark social makes tracking more challenging on social media.
[01:23] Why dark social is only going to become more pervasive.
[02:51] How to adapt to dark social and stricter privacy laws.
[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletterfor all the latest.
[05:24] Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



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Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2387, Neil and Eric share what they think about ‘Dark Social’. Even if you haven’t heard of the term ‘dark social’, you’re still probably familiar with its effects. Dark social refers to the social sharing of content that takes place beyond the reach of web analytics programs. And with the growing robustness of privacy laws, tracking is bound to become increasingly difficult. Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: What We Think About 'Dark Social'.</li>
<li>
[00:38] The definition of dark social.</li>
<li>
[01:04] How dark social makes tracking more challenging on social media.</li>
<li>
[01:23] Why dark social is only going to become more pervasive.</li>
<li>
[02:51] How to adapt to dark social and stricter privacy laws.</li>
<li>
[05:05] That’s it for today! Don’t forget to rate, review, subscribe, and check out <a href="http://marketingschool.io/newsletter">marketingschool.io/newsletter</a> for all the latest.</li>
<li>
[05:24] Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul><li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li></ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Tune in as we talk about the dark social trend, what it means for marketing, and how to adapt your methods.

What We Think About 'Dark Social' 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7d0a7d08-30b6-413a-868d-b0d1017be66b/transcript

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