Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we are going to talk about what we learned from analyzing our podcast analytics. So this release date is July thirtieth, twenty twenty. Oh my god, and so we wanted to share lessons learned from over I think it's over thirty six or thirty seven million downloads. Now, some people have way bigger shows obviously, I mean, we just wanted to share what we've learned. And the first thing we want to share with you is that sure you might be able to use the Apple Podcast Analytics to Spotify analytics, but what we recommend you using is Chartable. So there's a tool called Chartable, and we're going to share some learnings with you. I'm going to read some stuff off and then Neil's going to give some thoughts because Neil doesn't have this pulled up on his screen right now, so I'm going to share the first lesson. The first lesson is whenever we talk about SEO or content marketing, the retention on those is almost maxed out. We're talking ninety four ninety five percent. I when we talk about other stuff sometimes it might stop at like eighty five percent or so. So we know our audience very much enjoys SEO and content, probably more so because that's our background. So that's also what we blog about more often. So what pushes readers. Technically we're pushing readers from our website into the podcast. But one lesson that we ended up learning from that and this should help you with when you're going omni channel leveraging different channels. A lot of people are like saying, all right, I'm known for this one topic here, oh in this CHANNELM going to try this other topic this other channel, and try this other topic. No, don't do that. Repurpose your content, make it easier on yourself, and talk about the same information on different channels, because the people who listen to your podcast in most cases won't be reading your blog content in most cases won't be watching your videos. Yes, there may be a little bit of overlap, but shockingly there's actually not that much. Yep. And then the other thing is people do not care about ads. What do I mean by that? You might be thinking, oh my god, if I put a pre roll AD and a post roll i AD on my podcast, it's going to drive a really bad experience. Now, looking at a retention numbers on Apple, people generally will just sit, they'll take it. They'll just take the ad right. On Spotify, they actually fast forward, so there's a big drop off and then they boom, retention pops right back up. These are two of the biggest platforms. I wouldn't worry too much about that. If you're worrying about the user experience. On that front, at least you're okay. Another thing that we ended up learning from our analytics is, even if you have a lot of different topics, what really helps win and drive more listens more engagement over time is consistency. So Eric and I have access to a lot of different podcast analytics, a lot of different shows, and what we've seen is the shows that are consistent the most frequently tend to grow the most. Even if sometimes your content is amazing, sometimes it's mediocre, sometimes it's great again or amazing. Sometimes it really sucks because you're not going to have every single episode being amazing no matter how much effort you put into it. A lot of times it is a hit or mis gain. But the podcasts that are consistent and consistently producing content and trying to produce good content tend to do the best and are growing the fastest over time. Yeah. Actually, Neil hit upon a business lesson over there. This is also known as the Lindy effect. So the longer you're around, the more consistent you are, the more likely you are to stick around. Now here's an example. There's a book called How to Win Friends and Influence People it's been around for I think close to one hundred years, if not exactly one hundred years now. But people talk about that book all the time because well, it's just been there. It's been consistent, right, So be consistent and take a look at the Lindy effect. Now. The other thing too, is don't just look at the United States. Other countries are coming up. So using a tool like chartable, it actually allows you to see how you're ranking in other countries. So I can see, for Apple podcasts, for United Arab Emirates the UAE, we're actually number ninety in there for all business podcasts or all podcasts, we're number ninety for all podcasts in the UAE. That's awesome, right, not a no, but that's great. Look at how you're ranking for Spotify. Take a look at how you're ranking in South Africa, Vietnam. Just be aware that it's not just I'm assuming a lot of people will listening to this. The majority of our listeners are from the United States. But just don't pay attention to your country. Think about the world. I think about how much value you can add there. Neil, do you have anything else? I'm going to look at some other stats into here. The last thing I have for mind is shockingly a lot of our views come from old content. So when you're looking at your podcast feed, depending on how you're setting it up, some people only show the latest hundred episodes, some people show the latest twenty thirty episodes. We show all of them, are as many as each platform allows us to, and what we've seen is on a monthly basis consistently. A lot of the content we've put out four months ago, five months ago, six months ago are still getting views. So, just like a blog, with your blog, a lot of your old content keeps getting views. With the podcast is not as much, but just keep it around. A lot of people don't like showing it within their feeds. If you show it within your feeds, it's the easy way to get more traffic. Great reviews are obviously important as well. Neil and I will go through periods of times where my Mike will suck or Neil's Michael suck, and our reviews just tank at that point. So we originally started like a four point nine part at like a four point seven because people will complain about sound. One guy said, I'm on a three day crack vendor as well because I talk so fast. So your reviews, there's going to be some good feedback in there. Sometimes people might be spiteful. That's fine too, but use that feedback and get better. Because when we found out that, all we had to do was get Neil a mixer and get him a microphone, and boom, everything was fixed and Neil didn't have to travel anywhere. Microphone I had it was the mixer, but like, we didn't use it because we woul always meet up because we were so lazy to set it up that we chose to meet up instead. And then we would meet up at a studio at one point, which was a pain because we both have to drive there versus just doing it in our own tracks. So sometimes don't be stupid like us, where we tried to be lazy to the point where we spent more money and we wasted a lot more time. Okay, just do It's true in one month we would have paid for the equipment. Yeah, but we still love the studio, the network studios. Guys, when things calm down a little bit, and if you're in la Hey check it out. One final thing I'll add is this earlier I just talked about, Yes, definitely get Spotify analytics, get Apple analytics. But once you get chargeable, you're going to be allowed to add an additional link. This link will help you track even more metrics. So right now I'm looking at our episodes from Marketing School. We can actually see if a new podcast launches, we can see the seven day launch stats, and then we can see the thirty day launch stats, meaning in the first week, we're now going to know, hey, you know these types of podcasts perform really well after a seven day launch and after a thirty day launch. Previously we did not have that data. We can only see the overall downloads. But now we're going to know what tends to hit really quickly, and we can also get a sense of retention as well. So take a look at your metrics. Your metrics will be a guiding point for you, and obviously take the quantitative data and then integrate it with whatever qualitative data that you are getting as well. So that is it for today. Go ahead and text us take a picture of us, right, take a picture of us tag us on social media and if we see it, we'll try to get to reshare it. And also text us three one oh three four nine and three, seven eight five, three one oh three four nine three, seven eight five. If you want more announcements from us, you want to text us ask us some questions. It is actually us and that being said, we will see you, see all of you to We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel, and today we are going to talk about what we learned from analyzing our podcast analytics. So this release date is July thirtieth, twenty twenty. Oh my god, and so we wanted to share lessons learned from over I think it's over thirty six or thirty seven million downloads. Now, some people have way bigger shows obviously, I mean, we just wanted to share what we've learned. And the first thing we want to share with you is that sure you might be able to use the Apple Podcast Analytics to Spotify analytics, but what we recommend you using is Chartable. So there's a tool called Chartable, and we're going to share some learnings with you. I'm going to read some stuff off and then Neil's going to give some thoughts because Neil doesn't have this pulled up on his screen right now, so I'm going to share the first lesson. The first lesson is whenever we talk about SEO or content marketing, the retention on those is almost maxed out. We're talking ninety four ninety five percent. I when we talk about other stuff sometimes it might stop at like eighty five percent or so. So we know our audience very much enjoys SEO and content, probably more so because that's our background. So that's also what we blog about more often. So what pushes readers. Technically we're pushing readers from our website into the podcast. But one lesson that we ended up learning from that and this should help you with when you're going omni channel leveraging different channels. A lot of people are like saying, all right, I'm known for this one topic here, oh in this CHANNELM going to try this other topic this other channel, and try this other topic. No, don't do that. Repurpose your content, make it easier on yourself, and talk about the same information on different channels, because the people who listen to your podcast in most cases won't be reading your blog content in most cases won't be watching your videos. Yes, there may be a little bit of overlap, but shockingly there's actually not that much. Yep. And then the other thing is people do not care about ads. What do I mean by that? You might be thinking, oh my god, if I put a pre roll AD and a post roll i AD on my podcast, it's going to drive a really bad experience. Now, looking at a retention numbers on Apple, people generally will just sit, they'll take it. They'll just take the ad right. On Spotify, they actually fast forward, so there's a big drop off and then they boom, retention pops right back up. These are two of the biggest platforms. I wouldn't worry too much about that. If you're worrying about the user experience. On that front, at least you're okay. Another thing that we ended up learning from our analytics is, even if you have a lot of different topics, what really helps win and drive more listens more engagement over time is consistency. So Eric and I have access to a lot of different podcast analytics, a lot of different shows, and what we've seen is the shows that are consistent the most frequently tend to grow the most. Even if sometimes your content is amazing, sometimes it's mediocre, sometimes it's great again or amazing. Sometimes it really sucks because you're not going to have every single episode being amazing no matter how much effort you put into it. A lot of times it is a hit or mis gain. But the podcasts that are consistent and consistently producing content and trying to produce good content tend to do the best and are growing the fastest over time. Yeah. Actually, Neil hit upon a business lesson over there. This is also known as the Lindy effect. So the longer you're around, the more consistent you are, the more likely you are to stick around. Now here's an example. There's a book called How to Win Friends and Influence People it's been around for I think close to one hundred years, if not exactly one hundred years now. But people talk about that book all the time because well, it's just been there. It's been consistent, right, So be consistent and take a look at the Lindy effect. Now. The other thing too, is don't just look at the United States. Other countries are coming up. So using a tool like chartable, it actually allows you to see how you're ranking in other countries. So I can see, for Apple podcasts, for United Arab Emirates the UAE, we're actually number ninety in there for all business podcasts or all podcasts, we're number ninety for all podcasts in the UAE. That's awesome, right, not a no, but that's great. Look at how you're ranking for Spotify. Take a look at how you're ranking in South Africa, Vietnam. Just be aware that it's not just I'm assuming a lot of people will listening to this. The majority of our listeners are from the United States. But just don't pay attention to your country. Think about the world. I think about how much value you can add there. Neil, do you have anything else? I'm going to look at some other stats into here. The last thing I have for mind is shockingly a lot of our views come from old content. So when you're looking at your podcast feed, depending on how you're setting it up, some people only show the latest hundred episodes, some people show the latest twenty thirty episodes. We show all of them, are as many as each platform allows us to, and what we've seen is on a monthly basis consistently. A lot of the content we've put out four months ago, five months ago, six months ago are still getting views. So, just like a blog, with your blog, a lot of your old content keeps getting views. With the podcast is not as much, but just keep it around. A lot of people don't like showing it within their feeds. If you show it within your feeds, it's the easy way to get more traffic. Great reviews are obviously important as well. Neil and I will go through periods of times where my Mike will suck or Neil's Michael suck, and our reviews just tank at that point. So we originally started like a four point nine part at like a four point seven because people will complain about sound. One guy said, I'm on a three day crack vendor as well because I talk so fast. So your reviews, there's going to be some good feedback in there. Sometimes people might be spiteful. That's fine too, but use that feedback and get better. Because when we found out that, all we had to do was get Neil a mixer and get him a microphone, and boom, everything was fixed and Neil didn't have to travel anywhere. Microphone I had it was the mixer, but like, we didn't use it because we woul always meet up because we were so lazy to set it up that we chose to meet up instead. And then we would meet up at a studio at one point, which was a pain because we both have to drive there versus just doing it in our own tracks. So sometimes don't be stupid like us, where we tried to be lazy to the point where we spent more money and we wasted a lot more time. Okay, just do It's true in one month we would have paid for the equipment. Yeah, but we still love the studio, the network studios. Guys, when things calm down a little bit, and if you're in la Hey check it out. One final thing I'll add is this earlier I just talked about, Yes, definitely get Spotify analytics, get Apple analytics. But once you get chargeable, you're going to be allowed to add an additional link. This link will help you track even more metrics. So right now I'm looking at our episodes from Marketing School. We can actually see if a new podcast launches, we can see the seven day launch stats, and then we can see the thirty day launch stats, meaning in the first week, we're now going to know, hey, you know these types of podcasts perform really well after a seven day launch and after a thirty day launch. Previously we did not have that data. We can only see the overall downloads. But now we're going to know what tends to hit really quickly, and we can also get a sense of retention as well. So take a look at your metrics. Your metrics will be a guiding point for you, and obviously take the quantitative data and then integrate it with whatever qualitative data that you are getting as well. So that is it for today. Go ahead and text us take a picture of us, right, take a picture of us tag us on social media and if we see it, we'll try to get to reshare it. And also text us three one oh three four nine and three, seven eight five, three one oh three four nine three, seven eight five. If you want more announcements from us, you want to text us ask us some questions. It is actually us and that being said, we will see you, see all of you to We appreciate you joining us for this session of Marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed