In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: 
00:35 – Today’s topic: What We Learned by Throwing Our First Conference
00:40 – Marketing School has had over 6 million downloads in a little over a year 
00:45 – Decided to throw their first live Marketing School event
00:54 – It’s always good to build relationships
01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person
01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen 
01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales
01:55 – “People like doing business with people.” 
02:05 – When you build relationships, other things happen
02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable
02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc.
02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better
03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens 
03:25 – The long-term benefit would outweigh the loss of income
03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money 
04:04 – It’s not about making money, it’s about connecting great people
04:09 – Eric’s team put this Marketing School event together 
04:13 – Make sure you have a checklist so you have everything covered
04:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 
04:38 – Go to SingleGrain.com/giveaway to get your FREE copy
04:47 – That’s it for today’s episode! 3 Key Points: 
Connecting with people at live events (yours or others) allows you to really understand what makes your audience tick so you can provide a better experience for them and, at the end of the day, increase your sales.
“People like doing business with people.” When you build relationships, other things happen that you couldn’t have predicted.
When throwing your own live event, don’t expect to make a lot of money – that’s not the goal.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why making money is not the goal. Time Stamped Show Notes: <ul> <li>00:35 – Today’s topic: What We Learned by Throwing Our First Conference
</li> <li>00:40 – Marketing School has had over 6 million downloads in a little over a year <ul> <li>00:45 – Decided to throw their first live Marketing School event</li> <li>00:54 – It’s always good to build relationships</li> </ul> </li> <li>01:08 – Got to connect with people who listen to Marketing School – entrepreneurs and marketers – and answer their questions in person</li> <li>01:20 – Never forget that the audience listening to your podcast, watching your videos, visiting your website – it’s a person in front of that computer screen <ul> <li>01:40 – If you don’t really connect with these people, you’re not going to know what makes them tick, how you can provide a better experience for them and, at the end of the day, how you can increase your sales</li> </ul> </li> <li>01:55 – “People like doing business with people.” <ul> <li>02:05 – When you build relationships, other things happen</li> </ul> </li> <li>02:26 – Eric and Neil see each other maybe once a month, but that in-person conversation before they record the show is really valuable</li> <li>02:41 – The most value Eric gets from every conference he attends is getting to hang out with the speakers, going to those private dinners, etc.</li> <li>02:56 – And you don’t have to throw your own event – go to other industry events; the more you go to, the better</li> <li>03:22 – Neil’s goal is to connect with more people, so he was considering not charging for his public speaking but just attend as many conferences as possible in one year and see what happens <ul> <li>03:25 – The long-term benefit would outweigh the loss of income</li> </ul> </li> <li>03:35 – If you’re going to throw your own live event, don’t expect to make a lot of money <ul> <li>04:04 – It’s not about making money, it’s about connecting great people</li> </ul> </li> <li>04:09 – Eric’s team put this Marketing School event together <ul> <li>04:13 – Make sure you have a checklist so you have everything covered</li> </ul> </li> <li>04:30 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>04:38 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>04:47 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Connecting with people at live events (yours or others) allows you to really understand what makes your audience tick so you can provide a better experience for them and, at the end of the day, increase your sales.</li> <li>“People like doing business with people.” When you build relationships, other things happen that you couldn’t have predicted.</li> <li>When throwing your own live event, don’t expect to make a lot of money – that’s not the goal.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the importance of connecting with your audience, and why...

What We Learned by Throwing Our First Conference | Ep. #472

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44b315dd-2379-4edd-8797-b0d2006e3097/transcript

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