In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What to Look For in a CMO.
[00:24] What a CMO is and why you might need one.
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.
[03:29] Why it’s redundant to hire a CMO that does what you already do well.
[03:49] The importance of understanding the outcomes you want.
[04:58] How you can benefit from sending a potential CMO a written prompt.
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. 
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!
[09:35] Go to https://marketingschool.io/live to learn more!




Links Mentioned in Today’s Episode:



Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2363, we talk about what to look for in a Chief Marketing Officer (CMO). If you’ve ever found yourself on an executive hiring committee, you’ll know that finding the right CMO takes a lot of work. While experience and education are obviously important, there are a number of other factors that come into play too. Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:20] Today’s topic: What to Look For in a CMO.</li>
<li>
[00:24] What a CMO is and why you might need one.</li>
<li>
[01:00] Why Neil looks for “gaps" when hiring a VP of marketing or a CMO.</li>
<li>
[03:29] Why it’s redundant to hire a CMO that does what you already do well.</li>
<li>
[03:49] The importance of understanding the outcomes you want.</li>
<li>
[04:58] How you can benefit from sending a potential CMO a written prompt.</li>
<li>
[06:07] An example that illustrates what can go wrong when you don’t hire the right CMO!</li>
<li>
[09:08] Why we believe it’s helpful to pay a prospective CMO to do a test project. </li>
<li>
[09:32] That’s it for today! Don’t forget to rate, review and subscribe!</li>
<li>
[09:35] Go to <a href="https://marketingschool.io/live">https://marketingschool.io/live</a> to learn more!</li>
</ul> Links Mentioned in Today’s Episode: <ul><li>Subscribe to our premium podcast (with tons of goodies!): <a href="https://www.marketingschool.io/pro">https://www.marketingschool.io/pro</a>
</li></ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li><a href="http://neilpatel.com">Neilpatel.com</a></li>
<li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li>
<li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li>
<li><a href="https://www.singlegrain.com/">Single Grain</a></li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

Tune in to find out why you should hire someone who “fills in the gaps” rather than someone who does what you already do better, the importance of really getting to grips with your desired outcomes, and so much more!

What to Look For in a CMO

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3bbe8748-5f8c-4d43-b55a-b0d1017dd812/transcript

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