Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse conversation, just so you are blindsided. So without further ado, enjoy Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Paatel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your loaw time. All right, so today we are going to talk talk about what to do after your book launch to maximize success. So just to set the tone over here, so Neil's had a New York Times bestseller. His book is called Hustle and then my book just came out recently called Leveling Up. And we'll see, actually this Thursday, if I actually hit the not New York Times but Wall Street Journal Bestseller, which is what I was aiming for. I think I should be able to get on that list. We'll see. But the question is what do you actually do after the launch? Because you know, all the work going up to it is a pain in the butt, right, So Neil, let's start with you first. What did you actually do after the launch? If anything? Yeah, honestly, I just kept selling more books and I didn't really do anything, but that could have been the issue on why my book didn't necessarily help me from a personal aspect. The only real thing that I did once the book was released, I just kept promoting it because my thesis was if I can keep driving sales for multiple months, hopefully the book can just live on and keep selling on its own, and then eventually maybe it'll get me speaking gigs or open up new opportunities. Cool. Yeah, look on my end, I mean, what we're doing right now is we're turning our attention towards the book funnel. Right, So the easiest way to look at this is just type in book funnel Russell Brunson and with his software click Funnels, this is actually you know, I talked to my friend Chandler Bolt, who runs a self publishing school, and he's like, dude, I just use click funnels for all my book funnels. And basically what this is there's a lot of people, especially in the Internet marketing space, that will drive ads towards what they call a free plus shipping offer, meaning that the book is free, but you pay the nine ninety nine or whatever it is for shipping, and then what happens is they'll usually push you to an upsell or a cross sell afterwards, right, and then you can kind of the idea is that you're either breaking even on your ad spend or you're making money on the front end, and then you can be selling stuff in the back end. So what we're doing with leveling up right now is because it's a fundamentally it's a habits book, we are tying a journal to it. So we have a physical journal that we're working on right now that should come out. We should get our first copies in the next I don't know, four or five weeks or so, but we are going to use you know, click funnels for this. We're gonna drive ads towards it. And I think the best examples to look at here would be Brenda Bouchard High Performance Habits, which is basically a book about habits, and he has a journal that's basically about keeping those habits right. It's a very similar setup to what we have. And if you look at Amazon, he's got over thirty three hundred reviews on it. Now. If you look at Russell Brunton's Dot Com Secrets or any of these books, really he typically what will happen is he'll try to lead with it up to book launch to drive a bunch of sales for Amazon, but after he uses a book funnel for that, right and so I think, you know, that will be interesting and I think we'll be able to drive a lot more reviews that way. And while I'm doing this right now, I am trying to drive more bulk sales. So we're continuing to push people to the leveling up dot Com slash bulk pages and we have a lot of different options over there, you know, up to hanging out with Neil and myself or just you know, getting you know, our software or you know, one on one calls and even access to our peer group. Right, So there's those are just a couple of things that we do. But for now, I'm curious, because we have you on stage right now, is there anything that you've done around kind of books or book funnels. I feel like you have. Yeah, I was actually going to tell you that I would absolutely recommend some sort of continuity offering with which is what we do. It's been a while that that we've done books. I mean, we did a deal with Tony Robbins, We've done deals with Ron Paul, and it's all you know, the book is sort of the lead in, but it always attaches to some sort of continuity. And I think with leveling up there's a lot of opportunities there. Sounded like you guys have some software as well. Just the term leveling up, there's a lot of stuff that you can sort of bundle into either a monthly, quarterly, or my personal favorite, some sort of yearly continuity. And I think that that is a really good sort of front end for you guys. I mean with Russell, right, all his books eventually lead right, His quick funnel is con platform, right, So yeah, I would definitely say that, if you guys haven't done it already, I would work in some sort of recurring revenue that you can get from having the book at the top of your funnel. Love it. Thanks for Nando, Neil. You want to know anything else, that's it from mine. All right. So that is it for today. Go to marketing school the ioslash pro, check out our free little community, and we will see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.

Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse conversation, just so you are blindsided. So without further ado, enjoy Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Paatel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or google it, find it, check it out, and it's a great way to improve your loaw time. All right, so today we are going to talk talk about what to do after your book launch to maximize success. So just to set the tone over here, so Neil's had a New York Times bestseller. His book is called Hustle and then my book just came out recently called Leveling Up. And we'll see, actually this Thursday, if I actually hit the not New York Times but Wall Street Journal Bestseller, which is what I was aiming for. I think I should be able to get on that list. We'll see. But the question is what do you actually do after the launch? Because you know, all the work going up to it is a pain in the butt, right, So Neil, let's start with you first. What did you actually do after the launch? If anything? Yeah, honestly, I just kept selling more books and I didn't really do anything, but that could have been the issue on why my book didn't necessarily help me from a personal aspect. The only real thing that I did once the book was released, I just kept promoting it because my thesis was if I can keep driving sales for multiple months, hopefully the book can just live on and keep selling on its own, and then eventually maybe it'll get me speaking gigs or open up new opportunities. Cool. Yeah, look on my end, I mean, what we're doing right now is we're turning our attention towards the book funnel. Right, So the easiest way to look at this is just type in book funnel Russell Brunson and with his software click Funnels, this is actually you know, I talked to my friend Chandler Bolt, who runs a self publishing school, and he's like, dude, I just use click funnels for all my book funnels. And basically what this is there's a lot of people, especially in the Internet marketing space, that will drive ads towards what they call a free plus shipping offer, meaning that the book is free, but you pay the nine ninety nine or whatever it is for shipping, and then what happens is they'll usually push you to an upsell or a cross sell afterwards, right, and then you can kind of the idea is that you're either breaking even on your ad spend or you're making money on the front end, and then you can be selling stuff in the back end. So what we're doing with leveling up right now is because it's a fundamentally it's a habits book, we are tying a journal to it. So we have a physical journal that we're working on right now that should come out. We should get our first copies in the next I don't know, four or five weeks or so, but we are going to use you know, click funnels for this. We're gonna drive ads towards it. And I think the best examples to look at here would be Brenda Bouchard High Performance Habits, which is basically a book about habits, and he has a journal that's basically about keeping those habits right. It's a very similar setup to what we have. And if you look at Amazon, he's got over thirty three hundred reviews on it. Now. If you look at Russell Brunton's Dot Com Secrets or any of these books, really he typically what will happen is he'll try to lead with it up to book launch to drive a bunch of sales for Amazon, but after he uses a book funnel for that, right and so I think, you know, that will be interesting and I think we'll be able to drive a lot more reviews that way. And while I'm doing this right now, I am trying to drive more bulk sales. So we're continuing to push people to the leveling up dot Com slash bulk pages and we have a lot of different options over there, you know, up to hanging out with Neil and myself or just you know, getting you know, our software or you know, one on one calls and even access to our peer group. Right, So there's those are just a couple of things that we do. But for now, I'm curious, because we have you on stage right now, is there anything that you've done around kind of books or book funnels. I feel like you have. Yeah, I was actually going to tell you that I would absolutely recommend some sort of continuity offering with which is what we do. It's been a while that that we've done books. I mean, we did a deal with Tony Robbins, We've done deals with Ron Paul, and it's all you know, the book is sort of the lead in, but it always attaches to some sort of continuity. And I think with leveling up there's a lot of opportunities there. Sounded like you guys have some software as well. Just the term leveling up, there's a lot of stuff that you can sort of bundle into either a monthly, quarterly, or my personal favorite, some sort of yearly continuity. And I think that that is a really good sort of front end for you guys. I mean with Russell, right, all his books eventually lead right, His quick funnel is con platform, right, So yeah, I would definitely say that, if you guys haven't done it already, I would work in some sort of recurring revenue that you can get from having the book at the top of your funnel. Love it. Thanks for Nando, Neil. You want to know anything else, that's it from mine. All right. So that is it for today. Go to marketing school the ioslash pro, check out our free little community, and we will see you tomorrow. We appreciate you joining us for this session of marketing School. Be sure to rate, review, and subscribe to the show and visit marketingschool dot io for more resources based on today's topic, as well as access to more episodes that will help you find true marketing success. That's marketingschool dot io until next time. Class dismissed.