In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing.

Time-Stamped Show Notes:
[00:27] Today’s Topic: What the ROI Is of Content Marketing
[00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.
[01:05] Eric’s first podcast, Growth Everywhere was only getting nine downloads per day during his first year.
[01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.
[01:48] Meeting face to face is helpful to ROI.
[02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.
[02:48] The Sexy Confidence YouTube channel gets millions of views per month.
[03:16] It may take you a year to two years to see results from your content marketing.
[03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.
[03:44] If you want to do these kinds of things, spend the money up front.
[03:50] Neil is spending $600,000-$700,000 per year on content marketing.
[04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.
[04:46] Literally everything that they do is content marketing.
[05:28] The people with the most patience are the most successful.
[05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.
[06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow further.
[07:00] For B2C, content marketing is helpful for building a brand.
[07:44] A good example of B2C are Jake Paul's and Logan Paul's YouTube channels.
[08:05] Hubspot has some good studies on content marketing.
[08:16] That’s all for today!
[08:17] Go to singlegrain.com/giveaway for a special giveaway. 

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: What the ROI Is of Content Marketing
</li> <li>[00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.</li> <li>[01:05] Eric’s first podcast, <a href="https://growtheverywhere.com/">Growth Everywhere</a> was only getting nine downloads per day during his first year.</li> <li>[01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.</li> <li>[01:48] Meeting face to face is helpful to ROI.</li> <li>[02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.</li> <li>[02:48] The <a href="https://www.youtube.com/channel/UCQ8tVVAPgaaH8clY_mzNNgw">Sexy Confidence</a> YouTube channel gets millions of views per month.</li> <li>[03:16] It may take you a year to two years to see results from your content marketing.</li> <li>[03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.</li> <li>[03:44] If you want to do these kinds of things, spend the money up front.</li> <li>[03:50] Neil is spending $600,000-$700,000 per year on content marketing.</li> <li>[04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.</li> <li>[04:46] Literally everything that they do is content marketing.</li> <li>[05:28] The people with the most patience are the most successful.</li> <li>[05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.</li> <li>[06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow further.</li> <li>[07:00] For B2C, content marketing is helpful for building a brand.</li> <li>[07:44] A good example of B2C are <a href="https://www.youtube.com/channel/UCcgVECVN4OKV6DH1jLkqmcA">Jake Paul's</a> and <a href="https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg">Logan Paul's</a> YouTube channels.</li> <li>[08:05] Hubspot has some good studies on content marketing.</li> <li>[08:16] That’s all for today!</li> <li>[08:17] Go to <a href="http://vyper.io/c/1444">singlegrain.com/giveaway</a> for a special giveaway. </li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show Notes:  [00:27] Today’s Topic: What the ROI Is of...

What the ROI Is of Content Marketing | Ep. #516

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/881334d3-7632-4e30-bcb8-b0d2006b82dc/transcript

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