In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing
• [00:35] Stella Artois is the oldest brand in the world.
• [01:00] The old brands last because they are boring. They repeat their marketing over and over.
• [01:15] It’s also key that they are a great product.
• [01:30] Stella and other older brands take pride in creating a good product.
• [01:45] They also try to stay relevant.
• [02:00] Their ads are prevalent and they attempt to stay top-of-mind.
• [02:40] Old brands do well when they adapt to fit with trends.
• [03:31] Stella made special cans for the Cannes Film Festival.
• [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
• [04:11] Perception is everything.
• [04:30] Influencers are important to hyping up your product.
• [04:49] That’s all for today!
• [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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• Single Grain
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• Twitter @ericosiu

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