In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1
[00:44] Adjust the title or meta-description.
[00:55] Clickflow is a tool that will help you adjust the title and meta-description.
[01:20] Go look at the content that ranks above you.
[01:33] See what they are doing that you are not.
[02:25] Stone Temple did a case study on keywords, how they rank, and if they matter.
[02:54] When it  comes to Google, user experience and link-building matters.
[03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.
[03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.
[04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!
[05:32] That’s all for today!
[05:35] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Should You Do With Your Keywords That Rank on The Middle of Page 1
</li> <li>[00:44] Adjust the title or meta-description.</li> <li>[00:55] <a href="https://www.clickflow.io/">Clickflow</a> is a tool that will help you adjust the title and meta-description.</li> <li>[01:20] Go look at the content that ranks above you.</li> <li>[01:33] See what they are doing that you are not.</li> <li>[02:25] <a href="https://www.stonetemple.com/">Stone Temple</a> did a case study on keywords, how they rank, and if they matter.</li> <li>[02:54] When it  comes to Google, user experience and link-building matters.</li> <li>[03:25] Everyone thinks the best way to rank for keywords is to get the sites that link to your competitors, to link to you.</li> <li>[03:34] The best link is the from the exact page that ranks for the term for which you would like to rank.</li> <li>[04:44] If you have something that already ranks well, chances are that that page ranks for a bunch of other keywords, as well. Use clickflow and find which keywords are getting impressions. If you don’t have those actual keywords on the page: add them!</li> <li>[05:32] That’s all for today!</li> <li>[05:35] Go <a href="http://marketingschool.io/stats">here</a> to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In episode #778, Eric and Neil discuss what you should do with your keywords that rank in the middle, but not the top of the first search page. Tune in to hear how you can improve your rankings. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: What...

What Should You Do With Your Keywords That Rank on The Middle of Page 1 | Ep. #778

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/994d0029-8027-4d47-842b-b0d2005c745d/transcript

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