In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive?
• [00:36] Each year, the costs go up.
• [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads.
• [01:05] Those channels produce good ROI.
• [01:19] However, the best ROI comes from conversion optimization.
• [01:46] Profitwell is a pricing services company.
• [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise.
• [02:36] They have found that content marketing remains effective.
• [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer.
• [03:47] Clickfunnels will help you maximize your funnel.
• [04:40] It’s rare that people focus on the lifetime value of their customers.
• [04:47] That’s it for today!
• [04:52] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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