In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
[00:50] This offer strategy relates to an info product or coaching program.
[00:59] Making sure your initial offer makes sense rather than blasting advertising.
[01:33] Don’t put your whole program together initially; what’s the bare minimum?
[01:38] Pushing people to a squeeze page using Unbounce.
[01:51] Luring people to give you their email address once on your landing page.
[02:07] Offering people a phone call in the video you email them.
[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. 
[03:28] Learn as much as you can and iterate.
[04:15] How to warm up cold traffic.
[04:25] Send cold traffic to educational-based content then re-market them to your offers.
[04:57] Using the path of least resistance by retargeting people that already know you.
[05:30] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!



Links Mentioned in Today’s Episode:



Sam Ovens

Unbounce

Jumpcut

Russel Brunson



Leave Some Feedback:


What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.



Connect with Us: 


Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in! TIME-STAMPED SHOW NOTES: <ul> <li>[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?</li> <li>[00:50] This offer strategy relates to an info product or coaching program.</li> <li>[00:59] Making sure your initial offer makes sense rather than blasting advertising.</li> <li>[01:33] Don’t put your whole program together initially; what’s the bare minimum?</li> <li>[01:38] Pushing people to a squeeze page using Unbounce.</li> <li>[01:51] Luring people to give you their email address once on your landing page.</li> <li>[02:07] Offering people a phone call in the video you email them.</li> <li>[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. </li> <li>[03:28] Learn as much as you can and iterate.</li> <li>[04:15] How to warm up cold traffic.</li> <li>[04:25] Send cold traffic to educational-based content then re-market them to your offers.</li> <li>[04:57] Using the path of least resistance by retargeting people that already know you.</li> <li>[05:30] That’s it for today!</li> <li>[05:31] To stay updated with events and learn more about our mastermind, go to the <a href="https://marketingschool.io/live">Marketing School</a> site for more information or call us on 310-349-3785!</li> </ul>   Links Mentioned in Today’s Episode:   <a href="https://www.consulting.com/sam-ovens">Sam Ovens</a> <a href="https://unbounce.com/">Unbounce</a> <a href="https://jumpcut.com/">Jumpcut</a> <a href="https://www.russellbrunson.com/hi">Russel Brunson</a>   Leave Some Feedback:   <ul> <li>What should we talk about next? Please let us know in the comments below</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul>   Connect with Us:    <ul> <li><a href="http://neilpatel.com/">Neilpatel.com</a></li> <li>
<a href="https://www.quicksprout.com/">Quick Sprout</a> </li> <li><a href="https://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="https://www.singlegrain.com/">Single Grain</a></li> <li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or...

What’s the Easiest Way to Scale an Offer to Cold Traffic?  | Ep. #1496

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aea61c49-09f1-4467-8616-b0d20030b829/transcript

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