In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing
[00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,
[01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.
[01:41] From there, you can determine what to focus on.
[01:57] Look at what’s causing the biggest drop-off and run AB tests.
[02:38] If you have a leaky bucket, you wouldn’t pour more water in.
[02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.
[03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for Dropbox.
[03:10] He went on to create Growth Hackers. They have since released a growth management tool. North Star.
[03:40] North Star uses the ICE model (Impact, Confidence, Ease)
[04:36] Average your scores in each category.
[04:44] North Star allows you to test different hypotheses.
[05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.
[05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.
[06:00] The best traffic is paid traffic.
[06:12] For paid traffic, you can try Facebook, Taboola, Outbrain, etc.
[06:30] Measure traffic based on the ROI.
[07:04] That’s all for today!
[07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu





Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing
</li> <li>[00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,</li> <li>[01:16] Look at the funnel first: you can see in <a href="https://analytics.google.com/">Google Analytics</a> what’s working and what isn’t.</li> <li>[01:41] From there, you can determine what to focus on.</li> <li>[01:57] Look at what’s causing the biggest drop-off and run AB tests.</li> <li>[02:38] If you have a leaky bucket, you wouldn’t pour more water in.</li> <li>[02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.</li> <li>[03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for <a href="https://www.dropbox.com/">Dropbox</a>.</li> <li>[03:10] He went on to create Growth Hackers. They have since released a growth management tool. <a href="https://growthhackers.com/articles/north-star-metric">North Star</a>.</li> <li>[03:40] North Star uses the ICE model (Impact, Confidence, Ease)</li> <li>[04:36] Average your scores in each category.</li> <li>[04:44] North Star allows you to test different hypotheses.</li> <li>[05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.</li> <li>[05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.</li> <li>[06:00] The best traffic is paid traffic.</li> <li>[06:12] For paid traffic, you can try <a href="https://www.facebook.com/">Facebook</a>, <a href="https://www.taboola.com/">Taboola</a>, <a href="https://www.outbrain.com/">Outbrain</a>, etc.</li> <li>[06:30] Measure traffic based on the ROI.</li> <li>[07:04] That’s all for today!</li> <li>[07:07] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul>   Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing [00:50] If you...

What Runs First? How to Prioritize Your Marketing | Ep. #648

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/24fde7e8-baf9-4c65-9799-b0d200640000/transcript

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