In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency.

Time-Stamped Show Notes:
[00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You
[00:37] There are good and bad clients.
[00:45] They measure this using the labor efficiency ratio.
[01:04] When the whales are profitable, you are going to spend more time on that client.
[01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.
[02:10] When you go to Chipotle or Taco Bell, you’re expecting the same thing every time.
[02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
[02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
[03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
[03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
[03:40] When you’re established, you can be a lot more selective.
[03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
[04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
[04:56] People on Eric’s team want to add services, but he’s trying to temper that.
[05:22] When working with an agency, you have to ask them what their strengths are.
[06:04] You only want to work with people on things that they are good at.
[06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
[07:00] That’s it for Today!
[07:04] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
[07:09] Tweet at Eric @Ericosiu and let him know if you want them to curate their podcast content.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency. Time-Stamped Show Notes: <ul> <li>[00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You
</li> <li>[00:37] There are good and bad clients.</li> <li>[00:45] They measure this using the labor efficiency ratio.</li> <li>[01:04] When the whales are profitable, you are going to spend more time on that client.</li> <li>[01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.</li> <li>[02:10] When you go to <a href="https://www.chipotle.com/">Chipotle</a> or <a href="https://www.tacobell.com/">Taco Bell</a>, you’re expecting the same thing every time.</li> <li>[02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.</li> <li>[02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.</li> <li>[03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.</li> <li>[03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.</li> <li>[03:40] When you’re established, you can be a lot more selective.</li> <li>[03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.</li> <li>[04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.</li> <li>[04:56] People on Eric’s team want to add services, but he’s trying to temper that.</li> <li>[05:22] When working with an agency, you have to ask them what their strengths are.</li> <li>[06:04] You only want to work with people on things that they are good at.</li> <li>[06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.</li> <li>[07:00] That’s it for Today!</li> <li>[07:04] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special edition of Crazy Egg, the heat mapping tool.</li> <li>[07:09] Tweet at Eric <a href="https://twitter.com/ericosiu">@Ericosiu</a> and let him know if you want them to curate their podcast content.</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency. Time-Stamped Show Notes:  [00:27] Today’s Topic: What Most...

What Most Marketing Agencies Won't Tell You | Ep. #553

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