In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!

TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing
[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.
[01:36] Why Mint Mobile’s celebrity endorsement strategy worked.
[02:33] Short-term versus long-term endorsements and why longer contracts work better. 
[04:17] Why founders should accept smaller profits to accommodate endorsements.
[04:59] What to focus on and what to ignore when giving celebrity equity in your company.
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!




Go to https://www.marketingschool.io to learn more!




Links Mentioned in Today’s Episode:



Don’t forget to help us grow by subscribing and liking on YouTube!
Mint Mobile
Ryan Reynolds




Leave Some Feedback:



What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.




Connect with Us: 



Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #2418, we discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds. We explore some celebrity endorsement strategies that have been successful, why longer contracts work better, why founders should be willing to take pay cuts to fund celebrity partnerships, and the numbers you should be focusing on when giving celebrity equity in your company. Tune in today!TIME-STAMPED SHOW NOTES:<ul>
<li>
[00:21] Today’s topic: What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing</li>
<li>
[00:32] Background on Mint Mobile and Ryan Reynolds’ stake in the company.</li>
<li>
[01:36] Why Mint Mobile’s celebrity endorsement strategy worked.</li>
<li>
[02:33] Short-term versus long-term endorsements and why longer contracts work better. </li>
<li>
[04:17] Why founders should accept smaller profits to accommodate endorsements.</li>
<li>
[04:59] What to focus on and what to ignore when giving celebrity equity in your company.</li>
<li>
[06:02] That’s it for today! Don’t forget to rate, review, and subscribe!</li>
</ul> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more! Links Mentioned in Today’s Episode: <ul>
<li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li>
<li><a href="https://www.mintmobile.com/">Mint Mobile</a></li>
<li><a href="https://www.instagram.com/vancityreynolds/">Ryan Reynolds</a></li>
</ul> Leave Some Feedback: <ul>
<li>What should we talk about next? Please let us know in the comments below</li>
<li>Did you enjoy this episode? If so, please leave a short review.</li>
</ul> Connect with Us:  <ul>
<li>
<a href="https://www.singlegrain.com/?utm_source=ms-podcast&amp;utm_medium=podcast&amp;utm_campaign=podcast-notes">Single Grain</a> &lt;&lt; Eric’s ad agency</li>
<li>
<a href="https://www.npdigital.com/">NP Digital</a> &lt;&lt; Neil’s ad agency</li>
<li>
<a href="https://twitter.com/neilpatel">Twitter @neilpatel</a> </li>
<li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li>
</ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

We discuss using celebrities to endorse your company while honing in on Mint Mobile and their winning partnership with Ryan Reynolds.

What Mint Mobile's $1.35B Acquisition Can Teach You About Marketing

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7ef2ba4c-46e3-4035-aafb-b0d101798d49/transcript

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