Marketing School - Digital Marketing and Online Marketing TipsMarketing School - Digital Marketing and Online Marketing Tips

What Matters More Than Competency

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In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.

TIME-STAMPED SHOW NOTES:

  • [00:00] Today’s topic: What matters more than competency?
  • [00:26] Why cultural fit is more important than competence.
  • [01:35] A recruitment story illustrating the significance of cultural fit.
  • [02:24] Core values at Eric’s company.
  • [04:02] Neil’s personal and professional core values.
  • [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates.
  • [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!

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Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned th 
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