In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success. Time Stamped Show Notes: 
00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI
00:36 – The biggest tactic that Neil loves is doing anything with branding 
00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything
01:20 – Branding is what causes your company and business to be on top of people’s minds
01:25 – “Having a big brand is amazing and you have to strive to have that”
01:47 – People are always giving unsolicited advice 
02:07 – When Eric receives comments, he knows that he is on the right track
02:29 – “Just stick with things when you know that you’re on the right track”
02:37 – Neil likes helping people 
02:46 – “I believe it creates goodwill”
02:49 – Neil doesn’t want to make money out of it and just wants to help people
03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care 
03:34 – Eric’s ROI is being able to connect people together
03:56 – When you do things without thinking about ROI, it is for long term and the results are better
04:22 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 
04:42 – Subscribe, rate and review Marketing School
04:46 – Text MARKETINGSCHOOL to 33444
05:06 – That’s it for today’s episode! 3 Key Points: 
When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers.
It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill.
Branding is what makes people want to buy and it’s a long term process.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of goodwill is building for long-term relationships AND success. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Marketing Tactics You Should Do Regardless of ROI
</li> <li>00:36 – The biggest tactic that Neil loves is doing anything with branding <ul> <li>00:44 – Everyone in marketing thinks about ROI, but you don’t need an ROI for everything</li> <li>01:20 – Branding is what causes your company and business to be on top of people’s minds</li> <li>01:25 – “Having a big brand is amazing and you have to strive to have that”</li> </ul> </li> <li>01:47 – People are always giving unsolicited advice <ul> <li>02:07 – When Eric receives comments, he knows that he is on the right track</li> <li>02:29 – “Just stick with things when you know that you’re on the right track”</li> </ul> </li> <li>02:37 – Neil likes helping people <ul> <li>02:46 – “I believe it creates goodwill”</li> <li>02:49 – Neil doesn’t want to make money out of it and just wants to help people</li> </ul> </li> <li>03:21 – This year, Eric started with his monthly dinner and happy hour and he hasn’t gotten any ROI; he also doesn’t care <ul> <li>03:34 – Eric’s ROI is being able to connect people together</li> </ul> </li> <li>03:56 – When you do things without thinking about ROI, it is for long term and the results are better</li> <li>04:22 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free subscription to <a href="http://www.funneldash.com/">FunnelDash</a> which helps you track the lifetime ROI of your Facebook campaigns <ul> <li>04:42 – Subscribe, rate and review <a href="http://marketingschool.io/">Marketing School</a>
</li> <li>04:46 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>05:06 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>When go far and beyond the call in helping people, it will create loyalty which will eventually convert people into customers.</li> <li>It’s not always about ROI—sometimes it’s good to just help others and create that sense of connection and goodwill.</li> <li>Branding is what makes people want to buy and it’s a long term process.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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Marketing School - Digital Marketing and Online Marketing Tips

In Episode #296, Eric and Neil discuss the marketing tactics you should do regardless of ROI. Tune in to learn why Neil’s biggest tactic is to focus his energy on everything to do with branding and how helping others and fostering an attitude of...

What Marketing Tactics You Should Do Regardless of ROI | Ep. #296

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