In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 
00:27 – Today’s topic: What Makes a Brand Special?
00:35 – Eric shares what makes the iPhone special
00:55 – A brand becomes special when it can make those special connections with their audience
01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives
01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 
01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand
02:13 – Branding is important
02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 
02:33 – Go to SingleGrain.com/giveaway to get your FREE copy
02:40 – That’s it for today’s episode! 3 Key Points: 
Connecting with one’s audience is what makes a brand special.
A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.
Leverage what your competitors are NOT doing and take advantage of it.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Makes a Brand Special?
</li> <li>00:35 – Eric shares what makes the <a href="https://www.apple.com/iphone/">iPhone</a> special</li> <li>00:55 – A brand becomes special when it can make those special connections with their audience</li> <li>01:10 – Everybody has a different story for <a href="https://us.coca-cola.com">Coca-Cola</a>—this shows how the product touches people’s lives</li> <li>01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing <ul> <li>01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand</li> </ul> </li> <li>02:13 – Branding is important</li> <li>02:21 – <a href="http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool <ul> <li>02:33 – Go to <a href="http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</li> </ul> </li> <li>02:40 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>Connecting with one’s audience is what makes a brand special.</li> <li>A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up.</li> <li>Leverage what your competitors are NOT doing and take advantage of it.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time...

What Makes a Brand Special? | Ep. #463

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