In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 
00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
00:45 – LinkedIn built up an organic traffic base
00:50 – Benefits of being able to publish on LinkedIn 
01:12 – Posts rank on Google
01:29 – Eric syndicates his posts on LinkedIn
01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 
02:02 – More contact requests results in more business inquiries
02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content
03:12 – Add your sites and projects to your LinkedIn profile
04:00 – Metrics on LinkedIn posts 
05:06 – Writing specific, tailored content performs the best
05:57 – Google’s duplicate content vs syndicating on LinkedIn
06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog 3 Key Points: 
LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.
Utilize LinkedIn for content–it ranks on Google too!
Unique content does better than posting syndicated content. Resources Mentioned: 
LinkedIn – A social networking service where you can publish content

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Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: <ul> <li>00:29 – Today’s topic: What kind of content should you publish on LinkedIn?
</li> <li>00:45 – <a href="https://www.linkedin.com/">LinkedIn</a> built up an organic traffic base</li> <li>00:50 – Benefits of being able to publish on LinkedIn <ul> <li>01:12 – Posts rank on Google</li> <li>01:29 – Eric syndicates his posts on LinkedIn</li> </ul> </li> <li>01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets <ul> <li>02:02 – More contact requests results in more business inquiries</li> </ul> </li> <li>02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content</li> <li>03:12 – Add your sites and projects to your LinkedIn profile</li> <li>04:00 – Metrics on LinkedIn posts <ul> <li>05:06 – Writing specific, tailored content performs the best</li> </ul> </li> <li>05:57 – Google’s duplicate content vs syndicating on LinkedIn</li> <li>06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog</li> </ul> 3 Key Points: <ol> <li>LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut.</li> <li>Utilize LinkedIn for content–it ranks on Google too!</li> <li>Unique content does better than posting syndicated content.</li> </ol> Resources Mentioned: <ul> <li>
<a href="https://www.linkedin.com/">LinkedIn</a> – A social networking service where you can publish content</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a...

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

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