In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
[00:40] Add pop-ups to your site!
[00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
[00:52] From there, you just try to drive people to a conversion.
[01:08] Headlines and copy affect conversions more than most things.
[01:20] Get on the phone with your customers and ask what got them on board.
[01:35] You’ll find people will say a lot of the same things.
[01:39] Take what worked and incorporate it into your headlines and copy.
[01:53] You need to make sure your copy is cohesive throughout your site.
[02:00] Urgency is key. Have deadlines.
[02:09] Use Deadline Funnel to create a countdown.
[02:17] When something seems limited, it makes it more appealing.
[02:30] The final email you send out before the deal expires is usually what gets the most conversions.
[02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
[03:07] Conversions will go up by at least 9%.
[03:22] Test your pricing every now and again.
[03:25] BugSnag changed their pricing several times during their first year in business.
[03:47] When doing customer development, ask them what prices are deal breakers.
[04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
[04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
[04:35] Do a remarketing campaign addressing these negatives (maybe using video).
[04:54] Also run a test using the video.
[05:04] Try short-form vs. long-form copy and see what performs better.
[05:30] Optimize your ads.
[05:40] On Facebook, add video and a lot of text content.
[05:56] The conversion rate goes through the roof.
[06:07] Test out freemium, free trials, etc.
[06:37] That’s it for today!
[06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
</li> <li>[00:40] Add pop-ups to your site!</li> <li>[00:42] You can use tools like <a href="https://optinmonster.com/">Opt-in Monster</a>, <a href="https://sumo.com/">Sumo</a>, and <a href="https://www.hellobar.com/">HelloBar</a> to do this.</li> <li>[00:52] From there, you just try to drive people to a conversion.</li> <li>[01:08] Headlines and copy affect conversions more than most things.</li> <li>[01:20] Get on the phone with your customers and ask what got them on board.</li> <li>[01:35] You’ll find people will say a lot of the same things.</li> <li>[01:39] Take what worked and incorporate it into your headlines and copy.</li> <li>[01:53] You need to make sure your copy is cohesive throughout your site.</li> <li>[02:00] Urgency is key. Have deadlines.</li> <li>[02:09] Use <a href="https://deadlinefunnel.com/">Deadline Funnel</a> to create a countdown.</li> <li>[02:17] When something seems limited, it makes it more appealing.</li> <li>[02:30] The final email you send out before the deal expires is usually what gets the most conversions.</li> <li>[02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.</li> <li>[03:07] Conversions will go up by at least 9%.</li> <li>[03:22] Test your pricing every now and again.</li> <li>[03:25] <a href="https://www.bugsnag.com/">BugSnag</a> changed their pricing several times during their first year in business.</li> <li>[03:47] When doing customer development, ask them what prices are deal breakers.</li> <li>[04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.</li> <li>[04:25] When people aren’t buying, Neil surveys them to see what didn’t work.</li> <li>[04:35] Do a remarketing campaign addressing these negatives (maybe using video).</li> <li>[04:54] Also run a test using the video.</li> <li>[05:04] Try short-form vs. long-form copy and see what performs better.</li> <li>[05:30] Optimize your ads.</li> <li>[05:40] On Facebook, add video and a lot of text content.</li> <li>[05:56] The conversion rate goes through the roof.</li> <li>[06:07] Test out freemium, free trials, etc.</li> <li>[06:37] That’s it for today!</li> <li>[06:41] Go to <a href="http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your...

What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2c76a1f0-665c-4304-81ca-b0d20062b8b1/transcript