In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now. 

TIME-STAMPED SHOW NOTES:

• [00:00] Today’s topic: What is the Inverse Entrepreneur Effect?
• [00:05] A new concept where the pyramid is flipped upside-down.
• [00:40] The trouble with the creator economy.
• [01:50] A good example of making everything not reliant on the brand/creator.
• [02:28] We talk about ‘The Lindy Effect.’
• [03:00] Reversing your company to a right-side-up pyramid.
• [04:00] How to prevent your business from becoming/being reliant on one person.
• [04:40] A quick look at what Logan Paul is doing.
• [05:11] ‘Key Man Risk’ and what it means in business.
• [05:24] That’s it for today! Don’t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

• Don’t forget to help us grow by subscribing and liking on YouTube!
• LVMH with Bernard Arnault.
• Logan Paul and Prime.
• Register for the Leveling Up Founders Event here!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Single Grain << Eric’s ad agency
• NP Digital << Neil’s ad agency
• Twitter @neilpatel 
• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices