Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ptal, and today we are going to talk about what the ideal amount of blog post is to write each week. So how many blog posts do you guys write each week? Three? Three? What's your publishing schedule? I don't even know at this point. I think it's Monday, Wednesday and Thursday. Do you guys write your own content. We write our own and we also have guest writers. But the ones we write, I believe it's three. So you probably are producing four or five pieces of content a week. Then let's just call it three to be safe. I can actually check right now. Why don't we go to single grain dot com slash blog. I'm guessing slash blog is either that or are the dates in there? No? See, and you tack out the days? That's what I thought. Why did you take out the dates? Well, you know, I took out my dates too, exactly last year. Sometime I get complaints of it. I don't care. It works really well. Okay, So I don't know how many versions of content that I'm or Eric's writing three, four or five, somewhere in that range. I'm writing one a week. Now. The difference of the strategy is Eric's going, what's your goal with their content? I'm assuming you're just going to the keywords? Correct? Yeah, so okay, we got the real number. Eric produces six pieces of blog posts per week on single Way. That's actually a lot of content. I'm producing one a week. Yeah, we'll talk about it. Yeah, what's the whole purpose of your stret so here's the thing. The way I think about this is that once we get to more because right now, overall visits, let's call it like two hundred k uniques per month, right, we want to get it to five hundred k two million or so, and I think we need to publish volume and then we can switch to more quality like what you're doing, because there was a period of time where you were doing a volume push and it was not you writing everything, right, Yeah, when you go to a volume push, there's no way that's all I was doing full time working with the team of Cranky Now it's just you know, I didn't like it, But once you get to where you're at, it's okay in my opinion, to switch into just Neil. Yeah. Well, and for me, if I was starting over again, I wouldn't go with the volume route. I think the blog is sphere is too competitive. Yeah, I think the blog spheres too competitive. Now, I would still go with the route of just writing one really detailed personal article per week and that's it. And I believe if you do that strategy you can do really well. Now some industries there's not that much competition, and you should end up creating the four or five, ten, twenty a week, whatever you can get away with, then just crank it out. But for the industries that are already saturated, go with the personal stuff. Go with the approach that's opposite, because if you look at most of marketing content, I'm doing the opposite of everyone. Everyone's talking about tactics and traffic stats and how to grow. Almost all my blog posts are based off personal experiences. I think in an ideal world, I will want a journalism type of experience. What I mean is, if you look at the information which is a subscription or statory, they write really detailed posts that have a ton of data and their longer form. I would go with that, And I might even say if I was the one that was writing it, I'd be okay doing like once a month, but once a week is good too, if you have the time to do it. And I actually have a friend that is a professor at USC and he started writing this blog about Unintended consequences. I recommend you check that out. Talks about second order kind of consequences, like you make decisions like what's going to happen next, And I think a lot of people don't think about that A lot of people just think about the service level. But he started writing like one post a month long form and he started sharing it to hacker News and it started to do really well. And the hacker News community is a very kind of it's where people in tech go to share content and they're very critical and they'll eat you alive if they think you know, you're not doing a good job. And that's what he's doing. That's his schedule, and he's getting a lot of subscribers. He's getting a lot of traffic right now. Yeah, in general, the number is going to be up to you. Pick whatever you want. I would start off slow and steady. If your space isn't competitive and there's a wide open field and all the keeuers get a ton of traffic, crank them out as fast as possible and do it before anyone else. All Right, that's it for today. Go to single Green dot com slash GTLA for our application for the Marketing School live event in downtown LA that's happening in June. No specific dates set quite yet, but it's going to be June, probably mid June to late June. And don't forget to rate review, subscribe to this podcast and we will see you tomorrow. This session of mar Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster website loads, the better off you are with Google's Core Vital update. That makes it super super important to optimize your site for low time. And one easy way to do it is use the host that Eric and I use, dream Hosts. So just go to dream host or Google it, find it, check it out, and it's a great way to improve your low time. Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Ptal, and today we are going to talk about what the ideal amount of blog post is to write each week. So how many blog posts do you guys write each week? Three? Three? What's your publishing schedule? I don't even know at this point. I think it's Monday, Wednesday and Thursday. Do you guys write your own content. We write our own and we also have guest writers. But the ones we write, I believe it's three. So you probably are producing four or five pieces of content a week. Then let's just call it three to be safe. I can actually check right now. Why don't we go to single grain dot com slash blog. I'm guessing slash blog is either that or are the dates in there? No? See, and you tack out the days? That's what I thought. Why did you take out the dates? Well, you know, I took out my dates too, exactly last year. Sometime I get complaints of it. I don't care. It works really well. Okay, So I don't know how many versions of content that I'm or Eric's writing three, four or five, somewhere in that range. I'm writing one a week. Now. The difference of the strategy is Eric's going, what's your goal with their content? I'm assuming you're just going to the keywords? Correct? Yeah, so okay, we got the real number. Eric produces six pieces of blog posts per week on single Way. That's actually a lot of content. I'm producing one a week. Yeah, we'll talk about it. Yeah, what's the whole purpose of your stret so here's the thing. The way I think about this is that once we get to more because right now, overall visits, let's call it like two hundred k uniques per month, right, we want to get it to five hundred k two million or so, and I think we need to publish volume and then we can switch to more quality like what you're doing, because there was a period of time where you were doing a volume push and it was not you writing everything, right, Yeah, when you go to a volume push, there's no way that's all I was doing full time working with the team of Cranky Now it's just you know, I didn't like it, But once you get to where you're at, it's okay in my opinion, to switch into just Neil. Yeah. Well, and for me, if I was starting over again, I wouldn't go with the volume route. I think the blog is sphere is too competitive. Yeah, I think the blog spheres too competitive. Now, I would still go with the route of just writing one really detailed personal article per week and that's it. And I believe if you do that strategy you can do really well. Now some industries there's not that much competition, and you should end up creating the four or five, ten, twenty a week, whatever you can get away with, then just crank it out. But for the industries that are already saturated, go with the personal stuff. Go with the approach that's opposite, because if you look at most of marketing content, I'm doing the opposite of everyone. Everyone's talking about tactics and traffic stats and how to grow. Almost all my blog posts are based off personal experiences. I think in an ideal world, I will want a journalism type of experience. What I mean is, if you look at the information which is a subscription or statory, they write really detailed posts that have a ton of data and their longer form. I would go with that, And I might even say if I was the one that was writing it, I'd be okay doing like once a month, but once a week is good too, if you have the time to do it. And I actually have a friend that is a professor at USC and he started writing this blog about Unintended consequences. I recommend you check that out. Talks about second order kind of consequences, like you make decisions like what's going to happen next, And I think a lot of people don't think about that A lot of people just think about the service level. But he started writing like one post a month long form and he started sharing it to hacker News and it started to do really well. And the hacker News community is a very kind of it's where people in tech go to share content and they're very critical and they'll eat you alive if they think you know, you're not doing a good job. And that's what he's doing. That's his schedule, and he's getting a lot of subscribers. He's getting a lot of traffic right now. Yeah, in general, the number is going to be up to you. Pick whatever you want. I would start off slow and steady. If your space isn't competitive and there's a wide open field and all the keeuers get a ton of traffic, crank them out as fast as possible and do it before anyone else. All Right, that's it for today. Go to single Green dot com slash GTLA for our application for the Marketing School live event in downtown LA that's happening in June. No specific dates set quite yet, but it's going to be June, probably mid June to late June. And don't forget to rate review, subscribe to this podcast and we will see you tomorrow. This session of mar Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School