In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: 
00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It)
00:42 – SMS stands for Short Method Service
01:07 – If someone opts in to your email list and you’re able to get his number, send them a message 
01:12 – Open rates for text messages are higher
01:47 – Neil uses SMS for reminders with their marketing campaigns 
02:15 – Neil sends SMS reminders for his webinars
02:56 – Events should have people asking for attendees’ phone numbers
03:38 – When you’re closing a deal, send them a SMS and give them a little value
04:11 – When you have leads coming to your site or from WordPress, the details can push them through Zapier then Twilio
04:40 – You can do immediate action depending on the lead’s budget
05:24 – Call Loop can help you send SMS back and forth
06:03 – Tatango is what Neil uses, too
06:18 – Don’t be spammy in sending SMS; be respectful!
06:51 – That’s it for today’s episode! 3 Key Points: 
SMS can be sent out as a reminder for your customers for marketing campaigns or webinars.
Be responsible and respectful in your SMS campaigns—do NOT be spammy.
Leverage SMS marketing and provide value for your customers to increase those open rates.

Leave some feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:
NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu



Learn more about your ad choices. Visit megaphone.fm/adchoices

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes: <ul> <li>00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It)
</li> <li>00:42 – SMS stands for Short Method Service</li> <li>01:07 – If someone opts in to your email list and you’re able to get his number, send them a message <ul> <li>01:12 – Open rates for text messages are higher</li> </ul> </li> <li>01:47 – Neil uses SMS for reminders with their marketing campaigns <ul> <li>02:15 – Neil sends SMS reminders for his webinars</li> <li>02:56 – Events should have people asking for attendees’ phone numbers</li> </ul> </li> <li>03:38 – When you’re closing a deal, send them a SMS and give them a little value</li> <li>04:11 – When you have leads coming to your site or from WordPress, the details can push them through <a href="https://zapier.com/">Zapier</a> then <a href="https://www.twilio.com/">Twilio</a> <ul> <li>04:40 – You can do immediate action depending on the lead’s budget</li> </ul> </li> <li>05:24 – <a href="https://www.callloop.com/">Call Loop</a> can help you send SMS back and forth</li> <li>06:03 – <a href="https://www.tatango.com/">Tatango</a> is what Neil uses, too</li> <li>06:18 – Don’t be spammy in sending SMS; be respectful!</li> <li>06:51 – That’s it for today’s episode!</li> </ul> 3 Key Points: <ol> <li>SMS can be sent out as a reminder for your customers for marketing campaigns or webinars.</li> <li>Be responsible and respectful in your SMS campaigns—do NOT be spammy.</li> <li>Leverage SMS marketing and provide value for your customers to increase those open rates.</li> </ol> Leave some feedback: <ul> <li>What should we talk about next? Please let us know in the comments below.</li> <li>Did you enjoy this episode? If so, please leave a short review.</li> </ul> Connect with us: <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://growtheverywhere.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegrain.com/">Single Grain</a></li> <li><a href="https://twitter.com/neilpatel">Twitter @neilpatel</a></li> <li><a href="https://twitter.com/ericosiu">Twitter @ericosiu</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
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In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS. Time Stamped Show Notes:  00:27 –...

What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

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